Host-Read Ads 47

Here are three overview tips when considering your brand's CTA to stand out.

1. Is your brand in a crowded space? Is there a standout competitor who has the market share? Brands need to be aware of their competition and decide whether to take on established clientele OR go after new business. It is essential to think about your strategy and identify who you want to target before looking for podcast networks to advertise with. Brands must determine who they want to reach - industry, job title, company size, etc.
    
2. What sets your product/service apart from competitors? Focus on case studies, the features, and the benefits of why your product/service can be trusted - will it save time, money, clients, and more? If you think your brand is the best, you must deliver this to podcast audiences.
    
3. Give podcast audiences time to test your product/service OR offer a discount. Examples: 30-day free trial, 10% off an annual purchase, 30-day free trial, three months free with a yearly purchase, 30% off your first order, and 10% off after that, etc. Be sure your CTA is compelling AND something you can live with for a long time, or be explicit on how long the sale will last. Be generous.

There is much more to cover, and I want to make the point that brands need to spend time identifying their target client and what they want to say to them before buying podcast ads.

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