MacBreak Weekly 403 (Transcript)
Leo Laporte: It is time for MacBreak Weekly, OS 10.9.3 is here and we will talk about what it brings to the table.
Also Microsoft is going straight at the Mac Pro with its new Service Pro 3 and
we will talk about the strategy there. And the Beats deal, what is going on
with that rumor? All next on MacBreak Weekly!
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This is MacBreak Weekly
episode 403 recorded May 20th 2014
That’s
so Apple
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It is time for MacBreak Weekly, the show that covers Apple, all the Apple topics, Macintosh, Zune, (no
that’s wrong, I’ll figure it out before the end of the show,) iPhones. Andy Ihnatko is here from the Chicago Sun Times. A classic Macintosh logo,
the old rainbow logo, behind him.
Andy Ihnatko: That is in Andy Warhol’s old silk screen print. I found that online from Artnet and it recently auctioned for fifty-six thousand dollars.
Leo: An original or a
print?
Andy: It is a series of whatever prints were made in that issue.
Leo: That is nice.
Andy: And an unsolicited tip if you want like really good back ground art or desktop
art or things to just have around because you like art, go to auction sites
because they want to get people to up their bids so that they will put in huge
mega resolutions scans of all of these pieces. So I have just got folders and
folders of comicbook art and old masters and pre-Raphaelites and ooh that is nice, but of course I cannot
do anything with it because I do not have any rights to use those images but it
is pretty to have as an screen saver on your HDTV.
Leo: And I guess it is
just incidental in the back ground to the show, we are not going to get into
trouble with the Andy Warhol
Estate.
Andy: No, it is related to Apple news and so we are doing a journalistic thing by
commenting on the action sale price of this. So, if you have one of these and
you are at one these Mac World Expos where they had those stacks and stacks of Andy Warhol’s original silk screen
prints, take it down off your kid’s bedroom wall because you can get tens of
thousands of dollars for it.
Leo: Do they really do
that?
Andy: No they do not, but he did a series of prints about where he put his own spin
on corporate logos as probably some sort of commentary on how easy it is to be Andy Warhol and so what the prints are
used for.
Leo: The irony of it
is that he did not even make himself he had a factory with a bunch of people
doing them.
Andy: It is almost admirable how he had that level of cynicism about art as a
commodity and that miraculously became part of the package that he was selling
you.
Leo: Isn’t that
amazing? Brilliant. Let us also welcome Rene Ritchie from imore.com, Rene is here from Montreal where
he is enjoying the perfect summer weather.
Rene Ritchie:
It is a strange place Leo, we went from minus 20 to plus 20 in about a
couple of weeks and this is why we cannot have nice weather.
Leo: Well, it finally
happened and I am so relieved that 10.9.3 is out and you can get it today,
downloaded to your Macintosh and the reason why I am excited about is because
it finally gives us true support for 4 K displays, if you have a Mac Book Pro with
a 15” retina display 2013 or the late 2013 Mac Pro. And you and I can now talk
about it because we are NDA’d. That was really neat that
Apple did the open beta.
Rene:
Yes, and they have already announced 10.9.4 open beta so if you are worried
because all the rest of the unwashed masses
now have your exclusive 10.9.3, you can just grab the 10.9.4 when it comes out!
Leo: I would not give
one out. The one that we are getting today is that the same as the bits that were pushed in the beta program a couple of days ago or
is there something new and wonderful in this too?
Rene:
I did not have a chance to look at it. Typically, if they are pushing it again,
there might be a couple of new bits in there.
Leo: So improves 4K display support on the Mac
Pro, it adds the ability to sync contacts in a calendar between Mac and IOS
device using USB. No longer do you have to go through iTunes I guess, that is
nice. It improves the reliability of VPN connections using IP SEC and Safari
7.0.3. I have been using 10.9.3 for a couple of weeks on your recommendations
so it would support my 4K display and I would have to say that in the last iteration
I would have say they added the same kind of high DPI, you know pixel doubling
that you can do on retina displays.
Rene:
So what about the scaling modes?
Leo: The scaling modes
make a huge difference because of course on the 4K display which was running 3820
by 2180 I think, yes 2160 that native resolution mind you is this small. You
can make that bigger but it really what I did was and it seems to have done
pretty well is that there is little tearing on some of the scaling of things
that is the 4K display, that is the middle of the ASUS PQ is it 321? There are
only two 4K displays that have 60 hertz refresh and this is one of them and the
other one is Sharp the one that Apple sells in the Apple store. I also told
that the same IGZIO panels just wrapped from different companies.
Rene:
That is gorgeous Leo.
Leo: It really looks
good, and so what I have done is set up to 1920x1080, half resolution but
correct me if I am wrong but high BPI means that when I have something of
higher resolution, like a movie or a photo it will show those 1-to-1 in the
pixels. But the UI just like on the retina right, and now the UI is really and
the text is man the text looks good. It is like a giant retina it is like 31
and half inches retina display.
Rene:
It is amazing because they played around with the retina resolution
independence and it sound like a good idea. But it turn out that is has a lot
of overheads and scaling PDFs and SPGs, it is not that efficient. So now they
do that thing where exactly that interface elements they just pixel double them
so they stay the same size and they also have twice the density and that also
means that you actually have the pixels that make up all those points, and they
can show your final cut video or your aperture light room photo or your photo
shop document. Whatever, those things are actual size and so you really get the
best of both worlds without all of the overheads. It may not be the perfect
solution for the millennia to come but it is really the smart solution that
works right now.
Leo: I love it. I have
got one the left and the right at the center desk with 27 inch display in the
middle. I just love it and I have the chat-room running and Twitter running at
all time and bit coin on the right, my calendar and I have always wanted to have
a terminal app but I cannot because I cannot do anything with it. That is what
the geeks have is a terminal app.
Rene:
You can run Norad out of
that display set up, Leo?
Leo: And do not judge
me but you will see in the middle that when actually watching a video of
Microsoft Surface announcement this morning. It is a very satisfying
arrangement, and I do not mean because it is so expensive but impressive
because it is the utility is very hot. I missed my 30 inch Apple this morning
display which Jason has right now. This is the nicest display that I have ever
used. Rene correct me if I say this wrong but
it is as if it is two displays. It is coming through the Thunder Bolt display
port and if I scroll really fast it will get a little bit out of sync but there
is some tearing in the middle. But I notice that 19x20x10 maybe exactly half and that is minimized, there is very little of it high scale
resolutions is not so much and you can only see a little bit of that.
Rene:
I am not positive on the details but you are pushing the boundaries of Thunder
Bolt Two while they are working on Thunder Bolt Three. So it probably like the old dueling DVI and they send half a signal through
each channel.
Leo: It is exactly
like that right.
Rene:
But I think that Thunder Bolt Two is not twice the size it has doubled, and you
have double half of each.
Leo: It really works
well and the text is so readable in fact it is kind big at 1080.
Rene:
So the old monitors scrape your eyeballs now Leo right and you can see
pixels on them?
Leo: You really can.
So, welcome to the world of retina at great cost. It is 2500 dollar monitor, it
is not much deep. Do you think the fact that Apple is pushing 10.9.3 is support
for 4K monitors is some indication that Apple might at WWDC announce a 4K display
of its own.
Rene:
I do not know and I mean I have heard for a long time that they are making one
but for them it is always a question of math and how many panels, what quality
panels and technology because they are not going to make one but they are going
to make tens of thousands if not millions of them. And typically they go for
iMacs first, the iMacs get their panel first and then when they are in supply
balance they do the cinema displays, and because there is a Mac Pro now out
already and because they have all these computers that can support 4K maybe
they will give the panels to the Apple panels 4K display. There is also a lot
questions involving supply chain stuff.
Andy: The other question is whether they can make a big enough mark up on them even
if they are only selling to the Mac Pro owners at this this point. I would guess
that if they are going to hold off to that until they know how many they can
actually push through.
Leo: Let Sharp and
Asus get all the money?
Andy: Define all the money, I mean what does that mean that they are perfectly Okay
with letting Sharp, Asus and Samsung and all these other people make 12 percent
margins. They are very, very happy to sell fewer but make five, six or seven times amount of money off each panel.
Leo: So the two
monitors that I mentioned are capable of 60 hertz at that full resolution.
There are many much less expensive 4K display apps but they are 30 hertz, is
that right Rene?
Rene:
I believe that you can drive them at 60 hertz now, because I know that the Dell
one is running at 60 hertz with 10.9.3. I do not know if it is as good as the
panels that Apple selling, but they are much cheaper, so you always have to
make that calculation on your own.
Leo: It looks good
though purely from a subjective point of view. It looks good and because I am
using a Mac Pro base model but still that has got dual graphics cards in it. It
does not seem to slow it down or make it hot or anything.
Andy: It does make you wonder how this is going to affect the interface coming along
from the Mac OS, because remember that IOS 7 was really in response to the fact
these IOS devices now have these retina display screens. And you do not
appreciate how kind of crummy the old interface was until you compare them side
by side. So I wonder what happens when Apple is planning for a world in the
near future when more people will have 4K displays or anything with the retina
interface on it. Whereas, right now the Mac Book Air is the first buy in type
of Mac portable, but the iMac is still the first buy in type of Mac desk-top.
But I wonder if they are going to be planning that far ahead to say that we
have to make a user interface that will look great, once we have no need for
drop-shadows and no need for much intense alien type or any bit of twiddling
that we used to have to do for IOS 10.9.
Leo: Here is Ryan
Shroud reporting this week in Computer Hard-Ware the other day that the PC
Perspective has a story that Samsung has announced a 4K 28 inch for just 700
bucks and it is by 38x40x21x60 and 60 hertz. So I think that we are going to
start seeing, know I do not how good the quality is and all that?
Andy: I think that people who are buying 4K displays at this point are video editors
or photo editors or graphic designers. They have the real need to be able to
see as Rene said the full bill board the full resolution pretty much,
and they are not going to be satisfied with a non- calibrated display that is a
little bit too green.
Leo: It is a specialty
market obviously, and those people are going to pay, what seems like a to us but not a lot for a professional for that quality.
Rene:
Their time is more value-able than their money and they just want a display
that is color accurate and high depth and everything.
Leo: K Ford in our
chat room is reporting that 10.9.3, he says broke a
lot of OPEN CL apps like Premier Pro and Resolve. He says that there is no problem
with Final Cut and in fact I used Final Cut Pro last night it seemed to work
fine. I imagine that updates will come out for Premier and Resolve but I have
not seen it so I do not know but that is something to pay attention to. These
things happen.
Rene:
It is a production machine donut upgrade.
Leo: Yes, as always.
On the other hand I am really happy that I did the earlier upgrade, and do the
final upgrade today and see what happens but…
Rene:
You risked your home theater for us Leo.
Leo: That is not my
home theater that is just something I use for emailing and surfing the web and
a little bit of chatting.
Andy: But doing it with style.
Leo: People in the
chat room, probably those of you who were up late at night or early in the
morning, normally I am only here when I am in the studio and, not because I
have it running at all times on my display, and you will notice that I more
frequently in the chat-room. One of the great joys that I have is, you know it is about three in the morning and some-body says
something snotty in the chat-room and I respond and I just love that. I just
love that. I think that they back up very rapidly ooh ooh ooh. I am always in there now. So let’s briefly as I
watching the Microsoft Surface Three announcement and I know this is an Apple
show and this is the last thing we do but it look like
really what Microsoft has decided to do is not assault the iPad directly, but
go after the Mac Book both Air Book and Pro with this New Surface Three. It is
absolutely Mac Book pricing if you want i5 you are talking about 1299.00. If
you want an i7 you are talking almost 2,000 dollars. Have you guys had a look
at the specs of the Surface Pro 3 and compared it to the Mac Books and, it
seems that is where they are aiming.
Andy: Yes I have had a look. I was watching the Live Stream as I was not in New York
today and, but it definitely looks like they are not scrimping one bit and they
really want to sell the point that we are selling this to you as a laptop
consumer, we are going to sell your machine that has the exact same exact specs
and the exact same build quality as a nice ultra-book or as a nice thin Mac
Book Air but with the following list of added features amongst them being a
really, really good stylus now that makes it far more suitable for creative to
use. One of the reasons why Surface was such a big win for so many artists was
that you basically have a Wake ‘Em tablet built into
it and so you could actually use it as your field drawing computer. They are
also using demos of you are having a final draft of producers actually and
studios actually writing comments directly onto script pages and I do not know
if that is going to be a really super popular feature. (Cross Talk)
Leo: I loved the demo
of that because I thought it was kind …
Andy: Exactly. And it is totally pen into it and when you wake up and put your pen to
it. If you want to take notes in a meeting and, do something with it and with
the office infrastructure and it is very, very easy to do that. And also the
other big point that they are making is that they actually had a balanced scale
to show that it is lighter than a Mac Book Air. So they are really trying not
to go after anybody who would be thinking about buying a iPad mini or even a base line 500 dollar iPad Air. They are really going after
people who might have either A might have considered going for a Mac Book Air
because it is the only really good premium ultra-book and also going out there
for people might have been considering getting an iPad in addition to what-ever
laptop they are going to be getting, because they did a very good job of
underscoring the main point which is that they think it makes no sense to have
a really expensive tablet and a really expensive notebook. Well, you can have a
really expensive notebook that also removes the need for a 500 dollar tablet.
Leo: Yes there were
rumors that with there would be a Surface mini and that did not happen and so I
really have to say, and this is Intel this is not ARM, this is with full blown
Windows and 12 inches 3,2,4 form factor and nine hours
battery life, and priced pretty much right across the board for at least if
Mary Jo Foley is right as she seems to have the prices on this. The same way
that Apple’s pricing its Mac Books.
Rene:
The really interesting thing for me in this is that there is old joke that it
takes Microsoft three years to get it right. And I think that all for a lot of us regarding the
Surface, we all said that this is not a tablet? This is maybe what the next
generation of laptops will look like. But Microsoft was insisting on the
notebook compromises motto and on advertising it as a tablet and it did not
make a lot of sense. And you know Steve Jobs until the iPad came out and said
that it has got to be better than a phone and better than a laptop and certain
key things and this was the event where I finally think Microsoft understood
what they wanted to say this is better than a tablet and better than a laptop,
but for these few things.
And one of the most hilarious things is that I watch a
lot of television and, they did a ton of product placements for the Surface
and, I remember watching Hawaii Five O one week and they took out their iPads
and did something quickly, and then the next week they were in a car and
suddenly a suspect ran away and they took out their Surface tablet and put the
key board on the car and locked into place and started going through it and the
guy was half way down the street.
And, it was clear that they did not know what it was
meant to do. But now you see a Surface for example on Aeroe and they are using it to watch TV. It seems that they have finally got
comfortable with what the Surface is supposed to be and I think that is the
most exciting thing for me now when they announced it.
Leo: Here
is the pricing an i3 processor, 64 gigs of storage, 4 gigs of
ram minus the key board at 800 bucks and add the key board to chuck in
and it is 929 bucks and that is 900 dollars for a Mac Book Air 11 inch. This is
a 12 inch and you go to kind of a more normal configuration the i500 is 28 gigs
of storage, 4 gigs of ram a thousand bucks plus a keyboard for 130 bucks. You
are right these almost parallel to the similar Mac Book prices. I guess the
difference is that the key board is not attached. In fact it is optional and
you have a pen which of course Steve Jobs very famously said that is stupid.
Rene:
Oh they have switched to the Wackam.
Leo: Oh they have got
a Wackham.
Andy: Yes exactly.
Rene:
That is interesting.
Andy: It is a similar type of system but it is not that because they switched away
from what they were using for the Surface previously.
Leo: Still pressure
sensitive and all of that stuff.
Andy: It will do everything that they want it to do that an artist would want to do
it and the pressure sensitive version of Adobe Photoshop that will work with
it. But it is interesting to see them to try and modify their aim a little bit.
To bring Apple back into this and this has always been an interesting debate
about philosophy. Is it more correct to have a bespoke device for multi-touch
and or a bespoke device for a laptop sort of things or can you basically put
both of those features into the same device and does that make sense. And that is really just a Berlin Wall of ideological
difference between Apple’s thinking and Microsoft’s thinking. And as Rene said there is the common wisdom that every other Star Trek movie is really,
really good or really, really bad when you look at it. And the other common
wisdom may be true and may be not is that Apple takes three tries to get
something right and this is the third version of it and when you see them some
critical adjustments to this and number one being most obviously they have
ditched the wide screen form fact and now has an iPad form factor has 4x3
exactly what you would see on a laptop screen.
And that addresses one big stumbling block that they
had with the previous one because I have used them and they just, when you turn
it on its side to apportion a registration as if you are reading a book, it
almost like says Okay I will do that but I want you to know that I really,
really hate having to because it just looks like you are reading a legal
document.
And they also tried to fix the idea that it really is
not some much of a laptop replacement as a desk top replacement because the one
thing that is really hard to do and of course right in the middle of this live
press event is a perfect place to show it, you cannot sit in a chair and have a
Surface in your lap and actually expect to get anything done. You are spending
most of your caloric body consumption trying to keep this thing balanced
because it is fold-out kick stand. So now they have changed that type-pad cover
so it still magnetically attaches and really holds on good. But it also clicks
on a little bit higher than it used to and the kick-stand has also been
redesigned a little so that it is easier to have that thing on your laps so
this is the next stage of this ideological battle.
Leo: I feel like that
we almost in a post tablet era.
Andy: I have really been thinking a lot about this over the last three or four months
and you know what a big advocate of the iPad I am and I love it. I think that
more people should try and use it as note-book replacement. But, I do not think
that the message has really been taken up by the general populous right now. I
think that they are really thinking that a note-book is note-book and a tablet
is a totally different thing and if you can make a tablet that is more like a
Kindle that is even better which is why everybody seems to be making so much
effort to making these pocket-able 8 inches and 7 inches and even smaller
tablets. And it becomes a little bit harder to explain the purpose of a 9.7
inch iPad Air because you are basically telling people that, telling people who
want to have a separate device for “real computing” you are telling them that
spend more money for the one that is harder to carry around even though it does
not run any apps any differently than the iPad mini does.
So I have been saying all along that I do not think
that Apple had a real clear picture of who must buy an iPad which is why in the
first introduction of the first iPad they were not really willing to lock it
down as a productivity thing or as an entertainment thing, they really wanted
to put it out there and let people know. They did not want to tell people
whereas people could judge it as a note-book or judge it as an expensive e-book
reader even.
Leo: It is a new
thing.
Andy: Exactly and I think that we are in a phase where this is going to be an
interesting test case to see if people are buying the idea of the multi-touch
tablet as a true next generation real computing device. Or if this is going to
be the case where really everybody would have bought a full sized iPad as
bought one right now. Now that there are options in the market those people who
might have been buying one next year are now going to be looking at
alternatives. And there is some interesting data too.
Leo: My guts tell me
there are two distinct devices. There is the computer - desk-top or lap-top and
there is a phone. And this idea that there might be something in-between and
that is how Apple presented the iPad from day one. And I think that it is going
to disappear. I really think you are either going to want a laptop or you want
a phone.
Rene:
It could be a range of things though with the old Steve Jobs truck and car
analogy, it all depends on how much computer do you need. And for a lot of
people a traditional computer is still accessible and it is still intimidating
and it is still not what they want. So may be a phone or tablet is better, but
then you getting into wearables which are like
motorcycles and they are like sub-phones and you go from phones to tablets and
you have fablets in between which are maybe like an
SUV or your hybrid or something and then you get the tablet. Maybe you have
something between the tablet and the truck and the computer which is like the
surface and you have this range things just like we have a range of cars and I
think that only is the symbol of the market maturing because mobile is so new
and we are so unused to it and now you have primary and the only computing
platforms that are not traditional computers and that is what I think that
makes it so exciting right now.
Leo: We are going to
take break and when we come back, there is lots more
to talk about. Andy Ihnatko is here from the Chicago Sun Times, Rene Ritchie from imore.com and we are talking Macintoshes, we are talking iPhones,
we are talking iPad and we are talking Apple.
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Rene:
I do not know if you guys ever saw there was a blog post over two years ago by
Guy English and that was one of my most favorite things that he has ever
written, where he was talking about looking into Siri about the APIs and
whether the developers could ever use it and this sort of dramatic play inside
Apple, and it is eerily accurate and it is almost like the Siri manager comes
and are you integrating with Grenada! He says, “I have no idea what that is?”
‘’Were you not disclosed, none of you guys were ever disclosed. Go find out
about it.” He wanders over to the Grenada and, says, “What are you working on?” He says,” Sire.” And he says, “What is that?” I don’t know
what that is can I tell you?” He says,” Can you tell me what you are doing?”
And it ends up with the guy flying to Grenada there is no way for them to work
together except through usual URL schemes and resort sharing and it also showed
how complicated it was to build this stuff up.
Leo: Paranoia strikes
in to your heart deep and it will creep the fortunate legacy of Steve Jobs was
the incredible drive towards secrecy and that can hurt you as a company. I feel
that Tim Cook is backing that a little bit. I think that the fact that they
have buried the hatchet with Motorola which happened this week or last week.
They announced, you know what not only are we going to drop our lawsuits
against Google and Motorola we are not going to make a licensing deal, and we
are going to work together to kind of improve this patent situation in this because
it kind of sucks. That is not a Steve Jobs rule that is a Tim Cook rule. And I
am hoping that Tim might do the same thing with secrecy.
Andy: Well, to be fair Steve Jobs could have made that move after talking with a lot
of his own people who would then be telling that look it is now in Apple’s best
interests to set aside battles that are no longer in this company’s best
interests. Apple was certainly going to be having trouble defending all these
patent wars and at the same time claiming that the patent system was broken and
needs to be fixed. Every time you looked at the stack patents that were in
dispute you would see a big pile where Apple absolutely invented something that
did not exist and they created this before, they created something unique that
seems to require patent protection. But then there would also be these things
like really something that I know that I have seen before IOS and now you on
the patent, Okay whatever! So.
Leo: We can never know
and that is why it is stupid to say, “Well Steve would never had done that”?
Rene:
Under Steve Jobs they did do the settlement with Nokia and did do a settlement
with HTC. I am not sure that they sued Motorola or Motorola sued them but that
was when standards in central patents were involved and all that. It is really
the Samsung one that was the driving thing for Steve Jobs because Samsung and
Google were both his partners and he felt personally affronted by that. I do
not think that Motorola was ever part of that thermo-nuclear war strategy.
Andy: Samsung really is that one company where you look at the first two phones that
they made after the iPhone and you say, “Come on guys,’’ so if Apple ever said
you know what give us a token ten dollar settlement and just the hand-shake and
all we wanted was the moral victory, no that is the Pop Eye versus Blood fight
that happens until they kicked out of the universe.
Rene:
And Motorola could not have looked more different. Even the early droids looked
a like a trillion star-ships, nothing like Apple.
Leo: Let us watch with
interest because the rewards are diminishing instead of a billion it is hundred
million and Samsung got a little bit out of Apple and you see the price that
both companies pay to secrecy because of the disclosure and the discover
process that goes on in these lawsuits and the public relations loss I think
cannot minimized. People get pissed off after a while when you just sue and sue
and why not make a better iPhone but the real test will be the rock start
patents, Microsoft, Apple, Blackberry, a bunch of companies bought the Nortel
Patents and this could really be the thermo-nuclear device in the patent wars
so we will see if they back down on that and of course you are right we will
have to see what happens with Apple and Samsung. You know if they settle and
say well give us your 110 million we will give you our hundred thousand and now
we are done. This is the time when you could walk away from it without losing
any face and say we won both times.
Rene:
I mean Motorola and I am not such an expert to know if there was an agreement
of any kind it was just a sort of Detente where they said we are not going to
continue these lawsuits.
Leo: And no licensing
deal, it was just we are walking away basically. I do not know I feel that it
is basically bell weather for a new way of looking at this stuff, I hope so.
Andy: Yes, it is sign I mean this was an unproductive lawsuit and even if they won,
what would they have won by winning this. It is not as clear as the lawsuits
against Samsung, and I am not sure that ordinary consumers are as sensitive to
these issues as we are. But, the nonetheless I do think that Apple could, my
personal opinion is that I think that Apple could be a lot more open about what
their future directions and their future plans are, because right now there is
a certain level of counter food with people that come to me for advice on
buying Apple stuff because they say well I want to buy a new laptop and I do
not know if Apple is going to be coming up with something new within the next
two months or whether they are planning to make this obsolete or not. And I can
say well I am pretty sure that they are going to be doing this and I do not
think that they will be doing that. I think that you will be safe if you want
to buy the new Mac Book Pro in the next two or three months, but then again
maybe not. Whereas almost every other area of tech, either through a direct
leak directly or through a preview event or even just you know not really
slapping around your employees enough, it is possible to say no, no do not buy
the Sony Arts Model 200 because they have got the model three that is
definitely coming out in two weeks and is going to be an event on this date and
here are the specs and here are the leaked product images. I think that is the
stuff that consumers care about than who has the IP for whom.
Leo: I do not know I
think there is natural prejudice against companies that sue a lot. I do think
that people are very aware of Apple and Samsung.
Andy: Do they really even, Apple and Samsung yes that is lot
in the national news. They do not know and they do not care about the
agreements that Apple has with Microsoft about mobile devices. They do not know
about it and they do now care about this thing about Motorola and Apple
probably possibly because this was released at 10.05 pm on a Friday. Even, if
they did make it the lead item on Monday morning I do not think that anybody
would understand it enough to rustle up any care about it.
Leo: Right.
Rene:
I mean again Apple did absolutely fire everything at Samsung and HTC and the
other vendors but Motorola was incredibly litigious before they went after
Apple. They guy who ran Motorola before Google bought it he was threatening to
sue other Android vendors. I mean they have a good history of being litigious
all on their own. (Cross talk)
Leo: Motorola invented
the modern cell phone so they could be the Apple from that era. Hey, we invented
this stuff.
Andy: That is kind of the area where I agree with you because when these lawsuits
then happen and now Apple has to really, really release all of these documents
that talk about conversations that are meant to be private, and Apple sometimes
does lose face and couple of years ago the thing in these first round of
lawsuits that really disappointed me was that presentation that Samsung
presented as evidence about here is how Apple decided, here is the licensing
agreement that Apple offered and as part of that slide deck they were giving
examples of this specific type of device, this specific device and here is how
much you owe us per unit and they were including phones that had come out long
before the iPhone that had a Blackberry style keyboard that had nothing close
to the IOS interface but the slide itself was saying well because it is like an
iPhone like functionality you will always make 12 dollars for each one of these
that you sell. And when things like these come out, ordinary consumers are not
going to be pouring through this and reading this, then people in the tech
press will do it, and if they get upset about it then they can put it into
words that they can confusingly and haltingly make people understand the mass
audience and then it does not work out well of Apple.
Leo: Rene, just hold still for a second, I
think you missed a spot, I am just going to put this cream on this spot. How do
you like this delicious mentholated smell?
Rene:
It is minty good Leo.
Leo: Oh, man it smells
good. Isn’t it? And of course we have got the beautiful steel handled blades
and these are made in Germany the king of great steel blades. You are not going
to feel a thing here Rene watch, right there.
Rene:
I trust you completely Leo.
Leo: Clean as whistle.
I am going to need a rag to towel you off there. I forgot the hot towel to
begin with. A great shave is awaiting you at Harry’s and everybody you know, it
is not just the blade and these blades are just beautiful and affordable and so
forth. We sent one of these to two Steve Gibson and he said I have been using
Gillette gel to shave with but this is something completely different, it is
creamy and gives you the best shave you have ever had in your life. I frankly
am taking advantage of razor blade companies, four dollars for a blade for the
Gillette Fusion I mean that is crazy. I mean if you can get it for four dollars
you are lucky. I mean I am paying more than that. In fact these things are so
expensive that the retailers are putting the theft protection devices on the
blade that you cannot even take them off the shelves. You have to get a clerk
to unlock it for you. That is great it is like they are diamonds. So many I
know that do not want to do that and they get the disposable blade and Oh My
God that is just a nightmare. That thing is made to cut your face up. This is a
better choice Harry’s a great shave at a fair price and it was founded less
than a year ago by two guys now Andy and Geoff, yes just clean up Rene just around there. Just look at that,
now how do you smell?
Rene:
Revitalized.
Leo: Revitalized and
refreshed.
Andy: Are you going move around here Rene?
Leo: Would you like
some I can shave you to Andy?
Although you look pretty clean shaven right now and you look good.
Andy: I shave right before every show because I use an electric shaver, if only I
were using my kit from Harry’s then I would smell just as good as I look.
Leo: There are a lot
of similarities between Harry’s and co-founder Wary Parker Geoff. Great design
and meticulous craftsmen ship, amazing value in a market place where marketing
and monopolies have inflated the costs and dedicated customer service it is
very personal. Take a look at the Winston’s set, that is the one I have and it
is engraved, Winston as in Churchill, there is also a Trumann set. They ship it
to your door, it is a great gift for the man in your life, forty dollars for
the set, see what you get a delicious cream and you get a couple of blades, and
you get the razor and…..what are you laughing at?
Andy: I am not sure that it would be safe to taste it, I do
not think that you should taste it, it is delicious then you should take their
word for it then.
Leo: Does it say
delicious on the case?
Rene:
The smell is delicious.
Leo: It (eating some
shaving cream from the tube) no it is good.
Andy: Some-one get Leo a baked Alaska, come on Leo.
Leo: It is delicious.
Actually that is not bad it is very creamy and it tastes like there is whipping
cream in it. Mmmmm, great shave and a great price,
shipped to your door Harry’s, and you will get five bucks off your first
purchase off if you use the offer code MacBreak. So
that is 35 dollars for the Winston’s set. This is such an elegant gift for a
fella. Actually I guess you could give it to a gal but I mean they may take it
the wrong way. Would you give a shaving system to a guy? Yes, alright she will
thank you for it because you have never felt so smooth, hmmm, hmmm. I think
that for the future we are going to have people shave on the show. Right on
this show!
Rene:
Buy shares as well.
Leo: You should hear
what Steve Gibson said on this show unsolicited, because we sent him one.
Harry’s.com use the offer code MacBreak and there is
even a card that says good looking and even better looking, chocolate melts
steel is forever. Harry’s.com I just love that.
Andy: Just to cover all the places how about Harry’s and Chow.
Leo: Harry’s what?
Andy: It is just a great slogan just to cover all faces Harry’s and Chow’s.
Leo: Or we could do both?
Andy: And then you are cooking with atomic gasser.
Leo: Hey, how about
that big Beat’s merger? What the hell is that going to happen or what, was I
right and it is a bogus rumor? What do you think?
Rene:
Did that video scuttle it for them? The minute the Tim Cook looked at Face
Book.
Andy: Dr Dres.
Leo: Dr Dres posted that, and Dr Dres who is the founder of
Beats and he still has twenty-five percent stake in
it. I mean they were bought by HTC and then HTC sold back a chunk, it is owned
by an investment company now and then they sold back the rest of their
investment and then they have gone up and down and crazy, I do not know who
owns it and Jimmy Iovine the record producer and Dr Dres are involved and
apparently Will Higham is a silent partner in it apparently
from the Red Hot Cherries Strawberries or what-ever the name of that group,
Elephant Funk, what is their name? I cannot remember anymore? Let us get it
started in here? Black-eyed Peas. I love Will Higham by the way, I think he is
the coolest guy ever. He said and I did not know this but Beats did briefly
Lady Gaga headphones and what they were called and then they did some
headphones for Pete Eiddie.
Rene:
Will Higham went into the Blackberry labs?
Leo: Yes he said I do
not want a headphone, and you kind of wonder that Will Higham does not want to be associated with Beats but I do not know he wants the money.
Any way Beats is a headphone company I think pretty much everybody agrees that
there is no reason that Apple would want that good cash flow. Although why
stakes parts of it keep getting sold off and that is a little odd.
And then of course they have the streaming music
business. Dr Dres did post
a video on FaceBook which almost immediately taken
down but somebody had already taken it down and scraped it and put it on You
Tube of him saying that he is the first hip-hop billionaire based upon it. I
did not see was he on the phone?
Rene:
I think that Irvine Gibson was doing the video and he had Dr Dres in the background and everybody danced.
Leo: My opinion is,
and this is us both of these guys bandwidths just declined.
(trouble with the Bandwidth) I
just want Apple to know that the flying Twit organization is also available for
sale. Anytime and we will use FaceTime millionaire.
(Sound trouble) I am the first podcast billionaire.
Andy: Yes, see that is the point to because if I woke up one morning and found out
that there was rumor that Apple had agreed to hire me for …..(sound distorted) and that I knew that it was absolutely
bogus the first thing I would do is put up a video or have my friends say ……is
a billionaire( sound distortion)
Leo: It could be.
Andy: It would be funny as hell because maybe that would convince somebody to come
with a real offer of 81 million dollars.
Leo: I personally think
that Iovine and Dray are jenning this up because it makes them more value able. Now Steve Jobs for value and Walter Isaacson
who is an incredible source says that he thinks that Jimmy Iovine is going to be running Apple’s content business which I think is a total
non-starter.
Rene:
We said that last week about Eddie Cue’s work load.
Leo: Yes, but I do not
think that Iovine is the right kind of guy, I really
do not. In 2002 Iovine helped Jobs persuade the music
labels to sign up under the iTunes store, according to Isaacson, at the time he
was running Interscope Def A and M part of the Universal music group and in 2004 he helped broker the deal
with U2 to get that special red and black iPod which was really cool. So Dan
Lyons faked Steve Jobs writing for BillBoard said he
called Isaacson, and Isaacson went back to the notes that he had taken whilst
preparing for the biography and found something that he did not include in the
book. A comment from Iovine back in 2002 says that he
wanted the Apple chief to acquire Universal. Certainly Apple has enough cash to
acquire the entire music business if they wanted to.
Andy: I am still in the head-space where I could say that this happening and this is
why Apple is doing this. It is still in a raw form of experiment. And if Apple
were interested in a company like this (bad sound quality) either where they
would be trying to make a move similar to what Sony made twenty years ago which
is to say that why should we be in the business of making consumer electronics
when (really bad sound quality )
Leo: I knew that I
should have given Comecast a hundred million dollars
when they wanted for full access to Skype. Damn it! (Bad sound quality) I knew
that I should have given Comecast that money. Can you
get Brian Roberts on the phone and say we will give you the money, because it
would be very nice for you to have full access to your contributors over the
Internet. Apparently Isaacson thinks that the Beats deal such as it is whether
it exists at all is not the headphones or music, get this about video. Video he
thinks that Cook wants to bring in Iovine to
negotiate deals with the Cable companies, with the Television companies, those
deals that we have been talking about and they have been in negotiations with
Time Warner and Comecast have now said that they are
going to buy Time Warner and now they are talking to Comecast and we have always said that it was non-starter for both companies maybe they
are being polite but there is no way that they are going to let Apple have
special access to their stuff. And ofcourse Apple has
not made a deal. Can Iovine come in put a deal
together as he did with U2 and the music industry? As far as I know he does not
have any track record with the television industry. But it is an interesting
idea.
Rene:
American Idol.
Leo: Did he do
American Idol? Oh yes he appears on it.
Rene:
He appears on it.
Leo: I am Jimmy Iovine and I think you suck.
Rene:
The other thing Leo is that the reason why they did not leak along with
deal is that if you think is that if they had given you a solid reason then the
price along with everything would have gone along with it. (Sound distortion)
Leo: Should Apple deny
this deal or if it did not exist and see this is what people tell me well Leo,
well maybe you are right and there is no deal if that were the case would Apple
step forward and say what, what are you, nuts?
Rene:
They might be in negotiations for stuff over elements of this deal. They are
not going to say anything until they have got whatever they want out of it. And
if they never get anything then they will never say anything.
Andy: There always has to be upside to them when talking about this. If they saw that
the stock was taking dive and that the investors are starting to panic about
getting into the headphone business and that they are making a major, major
pivot that they do not approve then they will see Apple try to put out the fire
a little bit. But the apps is no reason and they are
not going to do it.
Leo: Can I play this Dr Dres video or is it really
profane?
Rene:
It is profane.
Leo: Okay, so what you
are about to hear, Okay we will not play use your imagination. I am rich beyond
did he say that?
Rene:
Sort of.
Andy: A lot of day workers do play Macbreak Weekly and we
should be careful about that. But it would be interesting and again it is not
prediction this is just me thinking that you look at a company like Sony that
has been around now for 50 years, and if you discount the time that they spent
as an electronic store their story starts in the mid-fifties so now basically
they are 50 to 60 year old company and you ask yourself how does a consumer
electronics survive 50 to 60 years, and one of the reasons is to stop being a
maker of transistor radios and walkie-talkies and even TV sets and just be in
every single sector of whatever they figure that their business is going to be.
And I do not think that Apple would have articulated that in the form of well,
yes we absolutely need to start manufacturing Apple label headphones and cable
extenders and call it Apple battery extenders or label it as accessories and I
can see a future in which Apple can decide, we have all this money and we have
products that right now and are still making profits hands over fists and now
is the time for us to buy music companies, is to buy movie studios and is to
buy the providers of the entertainment so that we cannot only control the sales
of it but we can also have an idea of it in the promotions of it, the creation
of it and then the final display of it.
Leo: By the way this Dr Dres video now has an ad for
LA Hair in
front of it so look at least they are going to make some
money there.
Rene:
I was joking yesterday that it could be that Apple has just decided that they
need someone to take over the negotiations of Hollywood and the music videos
and it has to be Jimmy Iovine and Beats is his
signing bonus.
Leo: That is a big
bonus.
Andy: No I do not think that. Whatever they are planning for business the idea of
having a team that is not electronics executives and having to train to
negotiate with entertainment companies but is an entertainment executive that
speaks the lingo of tech I think that would be a very, very interesting
acquisition. I probably should not say acquisition in terms of another human
being, but in terms of how you get someone to stop making Beats audio their
focus or you buy Beats audio and you make sure that everybody signed on as a
partner of Beats audio is now very, very happily dancing naked in the backyard
or having money fights that raccoons have that might be part of the
explanation.
Leo: You did not have
to buy Burberry to get that Dame Angela Ahrendts in. I
mean can you not just say hey Jimmy can you leave the Beats thing behind.
Rene:
Well it is the overheads and Beats does not sound like that it has that many
overheads.
Leo: Yes, I guess you
are right because you have got a billion dollars of that year.
Andy: Burberry is different because Apple already has retail stores. All you are
doing is bringing someone else to manage this business that you already have
and also that was a legitimate open slot because there were some problems with
the previous guy and there is certainly room there to make some changes there.
This would not be as dramatic as the Beats acquisition.
Leo: Yes, but it will
be the largest acquisition in Apple’s history.
Andy: Well yes absolutely but still pocket change.
Rene:
They have middling quality headphones and they can make middling quality over
the headphones.
Andy: Yes.
Leo: Yes that is easy.
Andy: But the other thing is that I think that it is easy to over analyze this
because Apple got their first VP retail from Target so it is not as if it is a
really freakish thing to hire some-one who is highly successful in retail to
come in and do things in retail. It would be interesting if this was a part of
a five or ten year plan to have Apple have a portfolio of services and features
and products that goes beyond selling consumer hardware. And really becomes as
we want to make sure becomes the Apple brand on something that means that you
might enjoy these TV series, this movie and this music collection in a way that
you might not have if it were being produced by a different label or something like that.
Leo: I think that it
means that Comecast is not swayed by a pretty face.
Oh, it is Jimmy Iovine that is negotiating and
besides all our concerns about Apple means taking all the oxygen out of our
business and could make a deal, because we loved Jimmy. It is not going to
change the facts of the matter.
Andy: He is not going to say that we were intimidated by Apple. We are going to
negotiate with Apple in a different way now and we are going to change our
stature. It is more like we now have someone who can have an idea that would
have not occurred to us as a bunch of people who grew up as under the roof of
the tech industry living and breathing for the last ten, fifteen or twenty years. It is not so much that there
are specific deals that could be cut but more that this person, this team can
have ideas that Apple would not have had. The same way again
someone who is the successful CEO of Target could figure out how to build an
Apple store that is not going to make the same mistakes as the Gateway stores
or God forbid a radio shack.
Rene:
And also instead of being on the nine different things on the Eddie Cue thing
because Eddie Cue has got to run the iTunes store, the iBook store the iCloud,
the Apple Server Center and all these different things and you have just this
one guy who knows the industry is doing that for you every day.
Leo: Ahhhh, he is working too hard. Poor Eddie
Cue.
Rene:
It is time for his Ferrari, Leo.
Andy: I really do not want Eddie Cue’s work load. I want his money, I just want one
hundredth of his money, I will maybe take his Monday’s schedule from 1.45 until
2.30 and that is about as much of his job as I could ever do.
Leo: I am going to
stay on record that this deal is a non-starter and, never was deal, it is bogus
rumor and I just do not agree.
Andy: It is something to talk about and still rumor, rumor, rumor.
Anybody who talks about this as a done deal and then explains it as I know why
Apple has made this choice is like, “Okay”, I think that you have strike one
and strike two there and (a) assuming that this is really happening and (b)
assuming now not only do you know that this rumor is true but know the reasons
behind the rumor thing that may or may not be happening.
Leo: Yes.
Rene:
You know Samsung put out a line of luxury headphones so there is competition
there.
Andy: And they are 70% bigger than Apple headphones so you know that they are better.
Leo: Angela Ahrendts has been three weeks now at Apple and already
re-shaping the retail team, visiting stores and holding calls with store
managers according to Mark Gurman who is everywhere
these days. You know I have found out that Mark is 20.
Rene:
It is ridiculous.
Leo: He, was on TNT
this morning, he is a kid. He also seems to be the guy we quote him more than
Jim Dalrymple. So Angela Ahrendts has reorganized for re-architecting the top retail brass to better fit with her
vision. Bob Richards who is the head of Apple Retail Real Estate the guy who
buys you know the store properties or buys the actual land and then releases it
and Jim Bean he was VP finance but he is now VP of Apple Retail Operations will
stay there. Steve Connor who is vice president of retail will be going off, “we
are going to send him off to do international sales somewhere else.’’ And the
head of Apple European Retail Wendy Beckman and Head of China Retail Danny Touzer are coming in with broader responsibilities. She
does online as well as the physical store and earlier this year Apple appointed
Bob Cupins who is a former Delta Airline Executive to
run the online stores and I am not sure what his role will be going forward but
it looks like he maintains his role. According to Apple employees this is Mark Gurman writing, according to Apple employees with whom Ahrendts has shared her vision for Apple further growth in
China one of three critical pieces on which she will focus. She believes that
the tastes of Chinese consumers are critical across the globe and not only in
China and Apple needs to listen to this focus on making the stores and till
marketing initiatives friendly to that growing sector of the world, does that
mean all the stores or just the Chinese stores?
She has been touring Apple stores in the nearby area
Stanford Stores and the multiple stores in San Francisco. Employees who have
met her describe her as warm and genuine and honest and passionate and she is
one snappy dresser. No, I added that. As one senior ranking Apple executive put
it she is so Apple.
Andy: Is that like being so raven?
Leo: I am so Apple. So
people did not like Browit by the way the Dixons guy.
I think it is because Dixons is such a low end retailer and Angela comes from a
higher end fashion background. Even over the phone one of the retail manager’s said you feel as if you are speaking to her as if
she is sitting right next to you. The second area that she wants to focus on is
taking Apple into mobile payments. So a wallet has just been sitting there,
what is it called the PassBook, I just put sitting
there. She, apparently going to work with Eddie Cue to spill the mobile payment
service for the iPhone.
Andy: Yes, that is long overdue. As soon as Pass Book made its appearance I really
thought that you would be able to use your Apple ID to purchase things inside
the Apple stores because what better place to test out a system like that. And
it will make the Apple store even more special experience for people, but also
to collect the data that they can present to other retailers by saying here is
how this positively affected our revenue as soon as we allowed people to make
payments through their phones and here is how many transactions that we
produced and this how much money that we put through and here is how many
problems were created by this and it is a very, very low number and a very,
very low bar on the graph. And that is then how you then sell mobile payments
to pharmacies to clothing stores and to other places in the mall. (Cross Talk).
Leo: The thirty year
focus will be the apps store infact the entire end to
end Apple store sales experience from the point in which you find the product
you want to purchase and you have to discuss the purchase with Apple store
employees as to how they pay for the product. Gurman says that Ahrendts would like to redesign the
complete experience that she told some retail managers, I got my MBA at
Burberry but I will get my Ph.D at Apple.
Rene:
To Andy’s point you can use the
Apple store app in many countries to scan the barcodes and use the iTunes
account to pay for the goods. It is just that it is not integrated with Pass
Book or Pass Code at all. It is sort of that last loop that is not there yet.
Leo: It is clear that
the Apple rank and file love her, which is important. If you are going to be a
leader at Apple you better have the support of the people underneath you. It
seems like she is a very, very good choice for this position.
Andy: I have not spoken to anybody about her ten year retail transactors were about that but I was talking to people about her predecessor and the speed
at which he was creating a demoralized spirit inside those stores, when you get
these people who are often people who are working there because they love Apple
and they love their products. And then they know that they are not part of
Apple Cupertino and they are not part of the legacy of Apple, but they may,
they are very, very pleased to be sharing products that they really, really
like with other people. And, so when they feel that they are started to being
treated like anybody who is working in Sunglass Hut and anybody working at the
Gap, saying we feel as if we could cut down your hours and we feel as though we
can start paying you less, we feel as though we do not need to treat as well as
we always have. That really has a domino effect and, makes people suddenly
expect, okay fine, we will act like typical mall employees now. We will be
aware of exactly what we are required to provide to you our employer and our
customers and we will not be motivated to do much more than that.
Leo: Dan Raeburn
writing for Streaming Media Blog and we have had him on Twit before and he is
one of the most astute observers of the behind the scenes stuff that goes on
with content creators and content distribution works and the big ISPs, says
that Apple has decided to negotiate deals with ISPs for their own content
distribution network that Apple had has for years used Arkamine,
which is the king of content distribution. The idea of a content distribution
network is that the company owns servers close to your ISP so that the content
comes faster to you. Apple has used Arkamine at great
expense I might add, Arkamine is not cheap to make it fast and easier to download stuff from iTunes, to watch
Netflix on the Apple TV and the other stuff. So the idea that Apple might
create its own CDN is very interesting.
Rene:
They care about the experience, they care very deeply about how good the quality of your iTunes and your point that they pay
for their own Netflix delivery which is why the Netflix is so good on the Apple
TV, and, this looks like a logical extension of that.
Leo: Apple takes up
according to Sam Vine 2% of the total Internet traffic at peak hours of course
Netflix is about 34%. But I have to say that this is an interesting example of
why Apple is a different kind of company because this is money you spend on it
is not on a more beautiful store, or a more beautiful product or marketing or
advertising. This is money that you spend on consumer experience and this is
not insignificant it is a lot of money to do this right.
Rene:
It is sort of painting the back of the fence in Steve Jobs lingo. It is not
obvious to a lot of people. They will just do it, but you are counting on them
to notice the better experience and quality and to associate that with Apple’s
brand. But it does not give you an advertising advantage or a branding
advantage that you can copy.
Leo: Yes. But it makes
Apple TV happy and they do not know why they are happy. And this is why these
interconnect deals are kind of hidden because if you get bad Netflix service,
you do not blame your Internet service provider even though they might be at
fault, you blame Netflix. Apple TV works better…. Hey it is not my Apple TV, you are going to say hey Netflix is working great right
now. It is a pain in the back of the fence, I think
that is a very apt way to put it. But again one of the reasons Apple is where
it is ….got to support that, developers are going to be able to provide promo
codes for in app purchases. You would think that it is something that they
would have had for a longtime but no this in new. It will be easier for people
to try our premium games and apps with promo codes. The way it has been so far
you can use a promo code for the initial download but you could not do it for
in app purchases.
Rene:
This is more of an inside baseball thing and you cannot give unlimited promo
codes. They mostly give it to reviewers. I have always paid for my own apps, my
own…. I can understand if you are a small sized and have a lot of apps to go
through and it is very beneficial but it is not something that is going to help
an everyday user of Apple products.
Leo: So this is not
for you, this is for the press.
Rene:
You can give them out at contests or something. But I think that you get a 50
or 100 codes.
Leo: You do not get
tons of them. Okay, so you can this week 50% off with the offer code MacApp No?
Rene:
I mean there are certain provisions for Enterprises and schools and things, but
not for everyday customers.
Leo: What is Apple
going to do now that Word Lens is a Google company? In their most recent iPhone
app Powerful Word Lenses feature and this was really cool iPhone app that lets
you take a picture of a sign and it translates it into default and into
English. Google just bought them last
week. I do not know if that means that they will not be an iPhone app, Google
makes plenty of money on iPhone apps and Google is very happy to do iPhone apps
and so I imagine that Word Lens will continue. But I would like to see an Apple
ad for it.
Andy: It is going to be rolled into the Google apps and you will still be able to get
it. You will still get the advantages of that technology if you are putting
photos on Google Plus I think and we were talking about that before the start
of the show. I do not think that it affects Apple at all.
Rene:
It is more of a value thing. I mean Instagram was great app on iPhone and it
was bought and Snap C. There are lot of terrific apps that get bought out from the apps store
and whether that means they are still available or not. And even once in while
Apple will do that with Siri. And that makes you wonder when that platform
exclusivity in party apps that Apple starts buying more and more of the apps
that they show off in commercial kicks in.
Leo: The word of the
day is graphine. I was watching TNT last week and
there was a lot of conversation about Apple and Samsung racing for patents on graphine. According to the article in Bloomberg it is the
high tech version of cling-wrap. It is a transparent material that conducts
electricity so you could put it over the screen of a phone or a tablet to turn
it into a touch screen. It is thinner and stronger and more flexible than what
they currently use. It will allow for instance flexible screens, smart watches,
tablets. Samsung, Apple and Google all three are amassing arsenals of graphine related patents. Samsung and
Apple perhaps coming into battle over this one. Samsung has 405
published applications world –wide. In the US Samsung has 38 patents and 17 applications using the word graphine.
Apple has two patent applications. IBM, Fox Con this is
going to be an interesting technology with a lot of people claiming patent…you
know if they all get together a few patents they can just say hey we will just
ignore it.
Rene:
The one thing that I have heard that is still interesting in graphine and battery technology is still using lithium ion
batteries and, not only are they big but they are also an insulator so it means
that you also have to throw out the processor and all these devices so quickly
because the heat gets intolerable. And if they can figure out a way to get past
that, then do you not only have the advantages of graphine but you get thinner devices that can stay faster
for longer.
Leo: Graphine is more durable than steel and has high heat conductability. And can conduct electricity a hundred times
faster than silicone. Well that makes sense, because is silicone not a
conductor isn’t why you do not use silicone.
Andy: It is a semi-conductor.
Leo: I do not think
that means necessarily what you think it means. The European Commission
announced a one billion dollar ten year funding initially for graphine development and research. I do not know what it
means, but, that is the word of the week, keep it in mind.
Rene:
The future, Leo.
Leo: One word, graphine. It is not plastics anymore it is graphine. (cross talk)
I do not do iPhone rumors but let us get them out of
the way Rene Ritchie, you know he has got his
finger on the pulse and the rum and beat. We are going to see what figures and
screens……1704 by 960 like a very specific rumor.
Rene:
Yes. So I think it is Mark Gurman as well. So I have
heard only of one bigger iPhone and Apple prototypes everything (cross talk)
Leo: Yes, right it is
Mark Gurman again.
Leo: Right so it is
meaning less to say that they have got a screen of this resolution, it is
meaningless.
Rene:
Well they have got touch screen like we discussed earlier Macs and Mac Books
and they just do not like them and they prototype everything and Mark might
have heard that they have chosen the 3X iPhone as the most likely candidate,
and I do not know and I have not heard that yet. In order to scale they can
have a couple of options. They can just make the resolution bigger, like make
the iPad mini smaller so it is the same amount of pixels but the density goes
down to you know roughly the iPad air levels. They could also go to 3X which
means every pixel on the original iPhone, the iPhone 1,2,3 and 3G is just made
three times. Instead of doing two of them like the iPhone 4 you do 3 of them.
But then some pixels fall on the grid, so it is a little bit blurry but if you
try to do 4X which is pixel double or retina display then you have got to have
a GPU drives and you have got to have LEDs that shine and light on it and it
becomes and obscene amount of power and you know pixels beyond what the human
eye can look at and then you can go may be go 1080p like Android phones or 2K
like the upcoming Android phones. In that case you just throwing everything out
and developers have to start from scratch, so it is a really interesting
problem for Apple to solve and 3X could be, it is not a great solution because Android
is already much higher than that but it is a pragmatic solution if they go that
way.
Leo: 4.7 inches is
that the size or is it bigger?
Rene:
It sounds about right.
Andy: Sounds about right. I think that they would go for crazy and stupid if they
were to go bigger, but I think they would want to go bigger.
Leo: I mean who would
be right… that is the MotoX and anything bigger is a
little bigger. And, anything smaller is too small, at
least for my hand, and for a lot of people, this is the size. I think that
Apple will want to continue to prioritize the sync one hand use right?
Rene:
Yes, that will move to soft-ware as well as hard-ware. It will not be because
the phone is physically thin it will be there are a lot of things like
persistent back gestures and controls and maybe moved around a little bit.
Blackberry did a lot of good stuff with that Blackberry Tenery just make the gestures take over the navigation of the phone.
Leo: This seems to me
to be a minor thing but a big thing that if you had an iPhone and you went to
Android. People cannot seem to get text messages to you after Apple uses Messages
and Apple keeps in the contact information a check box that says whether your support iMessage or not or your Messages as it is called now.
There is a class action suit going because people say so I got an Android phone
and there was no way of trying to stopping the iPhone from using messages
to sending it to me and I do not see anything. Have you experienced this? I
have got calls on the radio from people with this. You know that it is
particular set of circumstances that has to happen.
Rene:
Well, I was going to say that it is a very hard problem to solve, because Steve
Gibson did a brilliant job in explaining how iMessage works on Security now. It works on intercepting now. Apple can deliver a
phenomenal experience because they bolted it to SMS and that includes in you
not having to make your own certificates and all these crazy things that you
would do on trust nobody solution. But Apple is doing a lot of heavy lifting
there and there is no sort of mechanism telling somebody that you are leaving
them an iMessage. Apple is not doing a pop up to say
are you still using iMessage, are you sure? So unless
you turn it off when you leave Apple has no way to know that you have stopped
using it. And, also unfortunately it is a little bit buggy because the
propagation of you telling it that you have left is not always perfect and even
when you call them and say I have left they say yes, yes and we have
deregistered you and that propagation is not perfect either.
Leo: Yes it seems like
there is bug, but some say that Apple is doing it on purpose? Adam Pash at Life Hacker said “ a lot
of users have this problem” I have heard complaints from a variety of people,
some people say hey it almost cost me my marriage because my wife thought I was
ignoring her. I guess it could be serious.
Rene:
The bug should be fixed go ahead Andy.
Andy: I was going to say that anytime is supposed to be sent or is not received that
is a big deal. I think that it is ridiculous the idea that Apple is doing this
on purpose, partly because I do not think that Apple is that kind of company but
mostly because I know how poorly iMessage works.
There are times when I am logged into two or three different places and it will
come into two but not the third or I will have logged out and just logged back
in again and I will then go back to the old Mac Book that is on the night stand
in my bedroom and find out that I can see half of the conversations that I have
been happening but not all of them. I think that there should be a little bit
more transparency in how Apple messages prioritizes and sends messages along
now with iMessages and Now messages. These things
just like old hat with iMessages and Now Messages.
Leo: One woman says
that her daughter’s winter break from college was ruined after she received a
free MotoX from the Jimmy Fallon show. Do not accept
free MotoXs.
Andy: Because they took lots of pictures and they were all crappy.
Leo: Again really. And Apple’s advice is
inconsistent at best because they do not know how to fix this and that is the
problem.
Rene:
A lot of people are quoting Apple support technicians, and it is like God Bless
any customer service representatives right and any carrier manufacturer because
they do not have any up to date knowledge and they often read things on blogs
and then pass that on and stuff that they have heard and you cannot ever sort
through that mess. That mess is intractable but Apple has to fix that bug and Andy point and that happens all the
time. But on top of that the way that iMessage is
designed it is meant to benefit hundred and millions of people who use it. But
it comes at the cost of not being easy to leave for the whatever percentage of people that choose to leave.
Leo: If you are an
iPhone user now, and you are thinking of getting an Android phone is there a
way to ensure that you will continue to get your text messages or not.
Rene:
Your best chance is to turn off iMessage on your
phone and then go to the people you know that have iPhones and say look make
sure that I am not set up as an iPhone contact on your device because an iPhone
contact is a sort of a special contact.
Andy: You see that is another thing that gets me very, very confused because I keep
getting new devices, new Apple devices to test out for thirty or forty days,
and then of course as soon as I turn on my other ones say do you realize that
this email address on this device is added to the iMessage.
So even if you have two to three it is very hard to be, now I have three
different email addresses that are associated with my iChat account and I really
want to be able to tell the system that at no point should you ever use this
email address or this phone number as a transport or as a way of finding me. So
the advice that I give people is that if you switch to Android just go to or
make sure that you physically log out of the service on your previous phone and
you previous mobile devices and then log back again when you start using them
again. Because I did that just out of defense and it worked fine for me and I
have been giving that tip to other people and they said that they have been
success with it. But there is just so many variables
in solving this problem that you just do not know when you have killed that
last cockroach.
Rene:
Some people said that Apple should make iMessage for
Android as solution to this because then you will still be getting your iMessages. Theoretically that sounds good but it is cross
platform from end services. It is two things that traditionally at which Apple
has not excelled. And also does not fix it for Windows phones users or people
who have switched to Blackberrys or switch away from
the smart phone or go to something else. A lot of people complain about it and
I have been thinking for a month on this and I have not thought of any clever
way of fixing it. I am by all means intelligent but it seems like a difficult problem
to solve.
Leo: I have never
liked Messages, never, ever.
Andy: Well, it works great with, once only….It is such a signature thing. It works
great so long as all of your friends are using iPhones, but as soon as you put
some-body into the mix that is not using an Apple piece of soft-ware on an
Apple piece of hardware that is when you start lighting candles at your nearest
Catholic Church, because it might work or it might not work. It might work just
really, really well or it might just sort of just half work. And then you might
well decide that it would not cost me that much to simply maintain my contract
on my iPhone and keep that in my pocket as well just to make sure that I do not
miss anything.
Rene:
I mean this has been a problem for years and it is getting attention now
because of that blog post, but it is something that a lot of people have had
problems with.
Leo: I have had calls
on the radio show for a long time and I have never had any solution for it for anybody yet. I
just shake my head and go nnnnn. Panic
have decided when they decided to update Coda which I love. Coda 2.5 and
they are not going to offer it in the app store. They say that the sandboxing
is onerous and we are going to have to start selling this direct instead of
selling it through the apps store. That is because Coda is a special kind of
app or what do think Rene?
Rene:
It is sandboxing and sandboxing is something that Apple introduced when they
introduced the Mac App stores as a security feature it is has something called
Entitlement and it lets you do things like punch through the sandbox and access
files that are outside the apps itself. And Apple did a bunch of special
entitlements that they knew that were a lot of legacy apps that do a lot of
fancy things. But the problem is that there is not
enough of them and there is no clear way to balance everyone’s interests. So
Coda is a development app and I use it all the time for web development and it
has got to do a lot of interesting things. We spoke to Richard Segal about this
yesterday and he was talking about something like even a BB editor…
Leo: He has never sold
that in the app store has he?
Rene:
No BB editor was not sold in the app store….(cross
talk). It has got some versions that it cannot do like he is pulling your projects
and he is scanning your discs and Coda sounded really classy about this,
because they had talked to Apple for a long time, they are not mad at Apple. It
is the reality of the way that things are, but it looks like it is going to be
a class of applications which they are literally fifty dollars plus centric or
expert level apps that are not going to fit in Apple’s vision for a secure map
app.
Leo: This is a
specialized app and it does not seem like that specially to the people that use
it for web developers is too onerous. I think that
Panic has done a really good job of transitioning download 2/5 it will see your
Mac Store copy, it will unlock it and you will now be kind of transitioned into
the way of doing things. They cannot use iCloud any more so they created Panic
Sync for free. So it will automatically sync all your set up to your other
coders. It sounds like they have come up with a solution that works. So good on
Panic I think that I really like them. This is not a sign of things to come
because it is just a specialized app.
Rene:
Although the sand boxing is an incredible pain. It would be great if Apple
could figure out a way of letting developers do more but still maintaining the
security.
Leo: I mean I like the
whole notion of what did you call it……intense?
Rene:
It is called Entitlements.
Leo: I love that
notion where you stay ahead of time that I am going to need this and this.
Rene:
But an explicit user has to trigger off this functionality.
Andy: Also Apple has worked very closely with a lot of developers and when developers
say that we have a problem in sandboxing then Apple will work very closely with
developers to get a solution to that problem. It is not really a landslide of
disapproval from developers, although it is interesting when you see a
developer like Omni decide that Okay we are not going to use iCloud for syncing. We are
going to create our own syncing service because we are having such a hard
problem working with whatever standard that Apple is giving us. And if Apple
did give us that sort of stuff that will not turn into that problem two or
three years for now, because one app store that has everything has the controls
our update is such a big win for the users. And most developers that I know,
they do not like so much of sand-boxing they do not like so much of dealing
with the apps store. But at the end of the day you put it in a place where
people can find this app really, really easily and updates happen so easily
that their support calls are not as frequently a problem of some-one who is
trying to use a 2007 app with Mavericks so it is something to look at though.
Leo: We are going to
prepare your picks gentlemen. We are going to go to our picks of the week in
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Time my friends for the pick of the week. I can say
that my pick of the week is going to be that PQ 321 Q1 monitor from Asus. I
could not be happier with it now that 10.9.3 is out and if you are looking for
a 4K monitor and you have a Mac Book Pro Retina the late model you know like
the 2013 edition or the new Mac Pro, boy it looks good. It looks really nice. I
have been very happy. Ladies and Gentlemen Rene Ritchie has a pick too,
what is your pick of the week.
Rene:
It is not the caveat and it is one of those rare times where I have not had a
chance to try it yet but it is a game called Thomas was Alone. I have been
hearing nothing but raves for it, I down loaded it and fully intended to start
playing it today but the day got away from me. But all the people whose
opinions on that I trust on Twitter were just raving about this, but I really
wanted to try and I figured out that I would share it before 800 other apps
came out. So, it is an Indie app just became available on IOS app I think last
Thursday or Friday. A lot of people that I know entire weekends went away into
playing this. It is one of those things that is whimsical, and it is humorous.
Leo: It is a platform
but it is abstract I mean. So if you are a Mario or a group playing Mario, this
reminds me of Monumental ballet. Really a whole group of games that are growing
that have kind of beautiful music, abstract art, puzzle solving games.
Rene:
Yes, and I had a chance to talk to the Monumental Ballet guys and they are very
much like this and they just want to make great games and not just subject to
race to the bottom. They are not going to give it away for free they are not
going to do a lot tricks or in app purchases. They want to make great games the
same way that a great storytellers tells great
stories. And the iPad, and IOS and Android and all these other things and
mobile is giving them the ability to do that. It is
not inexpensive but it is way more reasonable than the old style consoles will
do.
Leo: It is both IOS
and Mac apps. You can get it on Steam, you can get it
direct Mac/PC, iPad. It seems like Playstation as
well, you can get it in a lot of different ways. What is this Desoura? It sounds like a new kind of steam.
Rene:
It might be possible but I am not familiar with it. But then if you are looking
for something fun to do over the weekend then it is great. It is a distraction
and spend a couple of hours and really enjoy and this
is what I am going to be doing over the next few hours.
Leo: It sounds good
and I am going to try it. I have been playing Blek.
Who told me about de Blek? Was it you Andy?
Andy: It was last week, yes.
Leo: Thanks for wasting
a whole week. I am now stuck here at level 29 and I just cannot solve it. It is
such a fun game and highly recommended Blek iPad or
iPhone. What have you got for us Andy?
Andy: Well, I have got this incredibly super sophisticated and, sexy and no name
input blue ray reader drive, complete with your random input inspection
sticker. This is my pick of the week
because Dave Hamilton over at Mac Observer wrote a really cool piece three or
four days explaining a trick. If you like to rip blue ray discs into a more
useful format then something that is either locked up DRM or locked up on a
disc, you have always had this thing that there is a five year Beta on a little
app called MAKE MKV. That could take your blue ray and convert it into a
humungous file then hand-brake the free video converter app and the ripping app
and could deal with and transfer and modify into a video file. He basically
found a trick on a support form and just add a couple of lines on the terminal
so that the hand-brake on the OS could see the library that make MKV users take
copy protection of the blue ray. So now it works exactly as stream lined as
process as when you try to get hand-brake to rip a DVD. We just toss in the
disc, it finds it, catalogues the information and then you simply click a
button and it rips it. But he also did me a solid by recommending this little
drive aside which is 41 dollar yes cheap and no name drive that you can get on
Amazon but it is a combo DVD burner reader and also a blue ray disc reader
only. I have sort of had my eye out on a Mac compatible blue ray external drive
for a while. But I have always shied only because I wanted it so that I can rip
blue rays without having to go to my Windows machines. But I did not want to
spend 150 dollars on something and not know for sure if it work with MKV or it
would work with my Mac. So, by simply pointing out that hey I use this and it
works just fine and also it is a 41 dollar drive and you are only going to be
using a few times month when you buy that blue ray that you really, really like
for putting on your iPad. That is almost as cheap as for free. Let me make no
bones about this, it is your basic cheap ass, you know import no name drive.
But it works fine and….
Leo: Doesn’t Copy
Protection get in the way of this stuff? I mean does not HTCP, that HTCP
compliant that blue ray disc?
Andy: There is copy protection on it, and that means that MKV is
able to get round and so make MKV is free. It is still in Beta and it
has been in Beta since like 2010 or something and when it comes out of Beta it
will cost money while it is in Beta it is free and it works perfectly fine and
I have been using it for a year and half or two years and it works just great.
And, it is rare that I come across a blue ray that is cannot handle and because
I have an ethical problem with torrenting a movie. I
have no ethical problem with buying a movie legitimately and then deciding that
I want to turn this to file that is more useful to me by making it unlock so
that I can put it on my home media server without having to have iTunes running
all the time.
Leo: You are
transcoding it but it still looks as good or pretty good?
Andy: Just about as good as the original. The problem is that you do have a couple
problems in that if the movie that I ripped yesterday is typical and that is a
1080p full HD movie, so if you were to rip it without making any customized
settings it will wind up being about a seven gigabyte file that not all of your
Mac or devices will be able to play without stuttering. So, what you can into
instead is go into the hand-brake and you adjust certain setting and please do
not make this large file size, please make sure that the bit rate is low enough
that even mobile processor can handle it and may be even knock off a couple of
different copies after you have hand-braked make the conical master seven
gigabyte version. Then maybe if you want to really put this on your phone as
well having streamed through your really super cool
tubular Mac Pro and you want to burn off another copy that is still 1080 HD,
but is a lower bit rate you would notice the problem on your 60 inch TV but on
a small screen you would not notice on the compression if it was higher or that
there were some of the details that were lost.
Leo: Did you guys ever
use something called Fink, do you remember Fink? I do not know if it is for a
very small slice of you if you want to install Unix utilities on your Macintosh. Fink was a package manager, it would allow you to
install and it is kind of a bit deprecated in its place but the new one
everyone uses it at Homebrew and I discovered it the other day and I was
surprised that it is not more talked about. If you want a Unix utility like W installed on your Mac, it is a very slick easy way to do it.
Homebrew is very simple it is Ruby but installing it is literally pasting a
command line into your terminal. It will run through a script and then once it
is installed you can do things like brew install W get and it will
automatically download it and compile it and you have to the X code command
line tools installed and it will do it all for you. The other thing that you
get and I do not know if you can see this but when it is complete brew will put
a little beer mug on the next icon and you can turn it on and I like it. There
is a lot of beer analogies in the open source and free and if you do use Unix
Utilities and you do not want to build them yourselves, it is very easy to
create brews that others can install and there is a very long list of already
fairly new home brews out there. It is brew.sh and it is good thing to know
about only for those of you who want to use command line utilities. It is all
through Git Hub and there are hundreds now of brew
formulas as they call them available. So I thought that I would mention that
brew.sh
Hey, thank-you everybody it is great to talk to you Rene Ritchie of imore.com and for inspiring me to spend thousands of dollars on a
three screen set up.
Rene:
It is always a pleasure. Your eye-balls will thank me Leo.
Leo: I really want to
find a game that will use all three. It is going to be flight sim I do not want to…that is boring.
Rene:
All you have to do is put a different game on each screen Leo.
Leo: A driving game
probably will do it. Ryan Shroud said Civ 5 would do
it and it does not so I have got to find a game that will let me immerse
myself.
Rene:
Use those multiple graphics cards Leo and put a different game on every
screen.
Leo: Well as it is I
now have my terminal, my chat and my game and so I am happy.
Andy: If you do that then I am going to have to ask you to have a natural CRT tube TV
set and not a monitor running a television on an Atari 2600 as part of that
screen set up.
Leo: A deal. Hey
thanks Andy Ihnatko of Chicago Sun Times, great to have you. Do not forget Ihnatko’s almanac, he is his old columns there to over there at fivebyfive.tv. We will do
coverage of WWDC coming up June 2nd we will be and that is a Monday
unfortunately so we will be doing it live I guess what 9 am when the Keynote
is? And then a special MacBreak Weekly on the Monday
right after the live coverage and we will flip flop on the Monday and the
Tuesday programming that is June 2nd. I am starting to think that
there are going to be some significant announcements at the WWDC, I am beginning
to feel it.
Andy: We might have a lot more to talk about next week. It is usually one week before
an announcement when they cannot keep a lid on a big secret. At that point too
many people have seen it, too many people have been through a run through and
too many people know about it. So at this point if we have not heard anything
major about certain products by next Tuesday I would start to doubt that we
will see anything major about a certain product in WWDC.
Leo: We do Macbreak Weekly every Tuesday 11 am Pacific Time except in
two weeks’ time, that is 2.00pm Eastern time coming
out at UTC and we love it if you watch live and the chat-room is a valued asset.
But if you cannot we make it then on demand audio and video as with all our
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break time is over!