Transcripts

Hands-On Photography Episode 144 Transcript

Please be advised this transcript is AI-generated and may not be word for word.
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Ant Pruitt (00:00):
Today on Hands-Onphotography, we are going to continue our discussion about product photography and brand photography, and just working with brands. But it's not gonna be me doing all the talking. I have a guest this week. Zach Settewongse. One is an amazing content creator and former creative director for several brands. And he's got quite a bit of information to share, to help inspire you, help get you going on your journey with working with brands. Now stay tuned.
 
V.O. (00:28):
This is TWiT listeners of this program. Get an ad free version. If they're members of Club TWiT $7 a month gives you ad free versions of all of our shows plus membership in the club, TWiT discord, a great clubhouse for TWiT listeners, and finally the TWiT plus feed with shows like Stacey's book club, the untitled Lenox show, the giz wiz, and more go to TWiT.tv/ClubTWiT and thanks for your support.
 
Ant Pruitt (01:05):
Hey, what's going on everybody. I am Ant Pruitt. This is Hands-On Photographyhere on TWiT TV. Find show where I like to sit down and share different tips and tricks to help make you a better photographer and a better post processor and never now. And then I get the opportunity and pleasure and honor to sit down with some amazing photographers and content creators out and about in this wonderful creative space and that's what this week is going to be about. But before we get into that, I want to say welcome to everybody. That's joining the show for the very first time. Welcome. Go ahead and subscribe and whatever podcast application you're enjoying this on and make sure please make sure you share the show out with everybody else that you think just might enjoy the world of photography and, and want to get into it and get better at it.
 
Ant Pruitt (01:52):
And heck if you feel like it share with an enemy too, I don't mind at all. <laugh> but check us out on the website. TWiT.tv/hop that's TWiT.tv/H O P for Hands-Onphotography, where you'll see all of our subscription options over there, including apple podcasts and Spotify, as well as our YouTube channel. So go ahead and subscribe. Share the show out, help grow the Hands-On Photographycommunity. Now preambles out the way let's go ahead and get started with this week's guess, because right now I am sitting down with a former, uh, creative director now, a current, um, professional content creator, just doing all types of things. Um, some even quite strange <laugh> and creativity, but I gotta tell you he's a lot of fun. I have the honor and pleasure to meet Mr. Zach Settewongse, who actually used to be here in Petaluma and right about the same time I decided to leave Charlotte North Carolina to come to Petaluma. He pretty much did the reverse. Now he's in Charlotte, North Carolina. And as he said earlier, he probably just moved right into the same house that I I was in, who knows. But anyway, let's welcome, Mr. Zach, how you doing brother?
 
Zach Settewongse (03:04):
<laugh> how's it going?
 
Ant Pruitt (03:05):
<laugh> so glad to see you appreciate you being here on the show. My man <laugh> really appreciate you being here on the show. So, you know, you, you told me previously that you used to pretty much be right around the corner from TWiT studios. Is that true? I
 
Zach Settewongse (03:22):
Mean, I did, I lived about five minutes from TWiT studios. The jobby and low-pro headquarters were literally right across the street from where the, the studios are now. Mm-hmm <affirmative> not the brick house. Yeah. Um, Jojo used to be in San Francisco when I first moved there. Uh, and then they moved them both to the low pro location, which is kind of by the Applebee's or the IHOP right down Applebees on the corner.
 
Ant Pruitt (03:44):
There's the IHOP. You're right. IHOP now you're right. There's an right behind our building. <laugh> wow. So Daum close.
 
Zach Settewongse (03:51):
I would come in the studio all the time on my lunch break and, you know, watch the shows and just sit there.
 
Ant Pruitt (03:57):
Oh dude. So yeah, you go, when you need back, you go way back.
 
Zach Settewongse (04:01):
I, I go back to the first day Leo went on the air. I'm 50 <laugh>. So,
 
Ant Pruitt (04:09):
Wow. Well, I'm glad to have you on and be, you know, being a, a pretty much a TWiT loyalist. It's really great to have another TWiT loyalist here on the show. And I really do appreciate that. But what I wanted to talk to you about this week is, you know, you, you're a former creative director. You just mentioned Jo B and LoPro. And previously here on Hands-Onphotography, I've gotten into doing product photography shots. I think it was episode 1 42. I don't know Mr. Victor will have that up on the screen at some point, but we walked through just doing some product photography and shooting for brands and trying to understand what their message is, um, and, and getting that to come out in the shots. So I know you know, all about that, but tell me how in the world did you get started with the likes of Jo B and low pro?
 
Zach Settewongse (04:58):
Well, so first thing was, you know, I, for a lot of people out there, you might not be in the field of photography. Right. And I never went to a CLA I had still have not gone to a single class seminar, read a book, read the instruction manual to my camera. Any of that <laugh> um, I decided one day I was finishing up building a house and I thought I need something to do when I finish it. So I thought I'm gonna buy a camera and I'll make a television commercial. So I made a fake Nike commercial and, uh, I put it out there on a website about a week later, I got another job. Um, from PBS New York, they came over, we filmed some live stuff. This was, uh, film stuff. Mm-hmm <affirmative>, um, that day they hired me to go and work with them for three months on the east coast.
 
Zach Settewongse (05:44):
I did that while I was doing that, um, I started doing more photos of behind the scenes and different things I was doing. And I was using a lot of JBI products. Right. And I was a huge fan of JBI. Right. And then JBI was pretty small at that time. And they only had about a Aku count, which is a product count of about maybe, um, six or seven items. Mm-hmm <affirmative>. So I would take behind the scenes photos of them all the time and send them to their person in their social media contact person.
 
Ant Pruitt (06:10):
Right.
 
Zach Settewongse (06:11):
I was doing this nonstop. I wasn't asking for anything. They weren't giving me product. I was just sending it to 'em telling them what I was doing and that I liked it and they would use it. And I was making sure I was sending him good shots.
 
Ant Pruitt (06:21):
Yeah.
 
Zach Settewongse (06:23):
So then after probably a good two or three years of this, um, I'd actually won the contest that Jo was having for a Ken in five D at the time. Um, I was then, you know, more and more like they were getting content from me every other day, while I was out working, I was working for like PB, PBS,
 
Ant Pruitt (06:43):
What
 
Zach Settewongse (06:43):
Channel speed channel? Um, trying to think what else? Honda motorcycles, a bunch of different things like that, that I was at this time, it was almost all film, but there were some photography, um,
 
Ant Pruitt (06:57):
Film as in video, you mean right. Video,
 
Zach Settewongse (06:59):
Video, it was ads. It was either ads or like, um, for PBS New York, it was these boring shows with like senators and congressmen where you would just fall asleep while you're doing it. But
 
Ant Pruitt (07:08):
No. So as I'm
 
Zach Settewongse (07:09):
Doing, yeah. So as I'm sending this, the stuff, you know, they're, I see them start to use it. Yeah. And, uh, and I still don't ask for anything, but they start sending me stuff.
 
Ant Pruitt (07:18):
Yeah.
 
Zach Settewongse (07:19):
So that's one thing. If you're gonna pick a brand that you wanna start actually getting paid shooting, I would say pick a smaller brand that has a smaller skew count, smaller product count. Yeah. If they have a really large one, the process becomes far more involved.
 
Ant Pruitt (07:34):
It's so much more bureaucratic that the bigger brain
 
Zach Settewongse (07:37):
It's more bureaucratic and the process, which I'll kind of touch on later is a lot more difficult. And you really just can't jump in because it just won't work with everything that's going on. Cuz there's usually a team of like 10 people behind the scenes just doing their products up there. Yeah. Um, so you pick a small brand, pick a brand, you know, pick a brand you were passionate about. So when I had the jobby product, everybody was coming up to me asking me, what is that? What is that? And I was showing them nonstop and I was using it nonstop. Yep. That's exactly there. And uh,
 
Ant Pruitt (08:07):
I love this, this is the 5k and I've had this thing forever and it is a Daum tank. I love it. <laugh> that's a good one.
 
Zach Settewongse (08:16):
So one day I'm listening to the TWiT and I hear Leo talking about how every Tuesday, the Sonoma aroma. Yep.
 
Ant Pruitt (08:24):
Which I know all about that now
 
Zach Settewongse (08:26):
Poop smell ends up happening every Tuesday. And I'm like, this is weird cuz I know Jo's pretty close to there. So I call her social person and the uh, manager of JBI answers. Uh he's like, oh no, she, uh, left LA yesterday. And I was like, oh, okay, no, I just have a question. Does it really smell like poop and Petaluma every Tuesday. And uh, he's like, actually it does.
 
Ant Pruitt (08:49):
<laugh>
 
Zach Settewongse (08:52):
Who's gonna replace Emily, the, uh, content creator. I have my contact back or the social media person. So I have my contact back and he says, well, how about you? And I was like, I don't know, I wanna live in San Francisco, but I'm not sure. So I jumped on a plane the next day I was out there. I interviewed with the entire team and I think a week later, 10 days later I started working there
 
Ant Pruitt (09:12):
San Francisco and man. So you literally just called him up and said, you know, um, so, and so's not there. So when is she gonna be back then? Yep. That, that just sort of opened the door.
 
Zach Settewongse (09:25):
Yeah. He basically said, you know, I'm too lazy to hire anybody else to the first person to call you want the job. But remember <laugh> I had also been sending them content regularly and not asking for anything.
 
Ant Pruitt (09:36):
That's right.
 
Zach Settewongse (09:37):
So we have, you know, lots of people when I, when I became, when I started working for them at first, I wasn't the creative director. I was pretty much the person in charge of all the, all the, uh, advocates and content creators. Okay. And the ones that ask for stuff all the time are right off the bat or say, Hey, I wanna be paid to do it. You're you're I don't even think those emails are getting answered. Yeah. But the people who are passionate about the product and doing it on their own, those are the ones that we like. And those are the ones we're gonna build relationships with and people who actually know and are genuine about it. Mm-hmm <affirmative> those are people also that are gonna, if you're passionate about a product you're gonna follow, you're gonna be in the brand. Like, um, I don't know, ethos. You'll, you'll be the type of person that fits their brand. Right. So when you go to shoot something, you won't be shooting something outta character for what they want. Right.
 
Ant Pruitt (10:24):
Right.
 
Zach Settewongse (10:25):
Rather than if, just like, you know, I picked up this water bottle or whatever it is here and went to shoot it. I have nothing, no clue, you know? So I have to do a ton of research. Right. Mm-hmm <affirmative> but otherwise I don't mm-hmm <affirmative> but then, um, I did one photo shoot for them. And uh, after I did the one photo shoot, I got called up to the low pro office, which was much bigger. Yep. Jovie Jovie was about 10 people. Low pro was a hundred and like 50, 60 people.
 
Ant Pruitt (10:51):
Yeah.
 
Zach Settewongse (10:52):
And they called me up there and they told me that I was gonna do all the photography for them. And I said, no
 
Ant Pruitt (11:00):
<laugh>
 
Zach Settewongse (11:01):
Cause the jobby office was, wait
 
Ant Pruitt (11:03):
Minute, wait a minute. Why why'd you say no? Why why'd you tell em no
 
Zach Settewongse (11:07):
Said jobby office. You know, we threw things off the roof, the San Francisco building, we like had fights in the like food fights in the office. It was just crazy. Jobby was awesome. Back in the day. Yeah. Now they're owned by man Fredo. And so, um, <laugh> it was really, really cool. But then eventually the jobby office, the CEO closed it and then he told me, Hey, look, now you do have to work up here. So I worked up there and um, I told the creative director said, well, you know, you pretty much just bunch of replacement up here. And I was, I was sitting in his desk the first day when I showed up there. Oh, you later on there, I was, I was a creative director of both brands.
 
Ant Pruitt (11:47):
Wow. So
 
Zach Settewongse (11:48):
You know, it, it took a ton of work. I can't say that. I just like lucked into it. Like the, the amount of time I was working. Yeah. At Aluma I would unlock the office at about 6 45 or seven in the morning and I would lock it and arm it at 10 or 11 at night, six days a week.
 
Ant Pruitt (12:06):
Wow. Dude. That's a lot that, that
 
Zach Settewongse (12:09):
That's. And on Sunday, quite
 
Ant Pruitt (12:10):
A bit, I
 
Zach Settewongse (12:10):
Was location scouting. So
 
Ant Pruitt (12:13):
That's, that's quite a bit now you've you've said a couple things here that I find interesting that may need some clarification. Um, cuz you, you you're, you're creating all of this content for them. Uh, speaking Jovie that is, you're creating all this content for them just because you felt like it and you were sending it to 'em and you didn't ask for anything you didn't ask for compensation, anything like that. It did eventually lead to them, bringing you into the fold and you know, you being an employee now you are, let's be clear. You are not advocating artists do all of their work for free, right?
 
Zach Settewongse (12:54):
No, I'm just gonna say that if you're gonna sense up to a brand, if you're, if you're gonna and if they're advertising, Hey, we want a brand photographer. Mm-hmm <affirmative> and they have a job listing for it. Yep. And you ask money for it right away. There you go. If you're sending them something, don't expect them to like be all. Oh, that's awesome. Why don't we give you a whole bunch of money for it? Thanks. Cause it's not gonna happen that way, especially now. It's just, it's just not gonna work. You know, you, you have to build a relationship first. Yep. Especially, you know, if you don't have an in or a way in the door, they get so many requests it's nonstop and they get stuff that's off brand and it's repeated. So it's just annoying. Um, for, with Honda motorcycles, you know, for them, I started doing it the opposite.
 
Zach Settewongse (13:38):
I started sending 'em, uh, photos. And then I ended up getting video work with them later on. So, you know, the photography was, I noticed that the local dealers were, were the ads in the newspaper back then. Yeah. Were ho were horrific <laugh> they were so bad. And then they were bad that as a, as a huge fan of Honda. Yeah, I was embarrassed. Yeah. Yeah. So I found out on my own who the, um, it was, I don't think it was a creative director was like the marketing director of Honda north America motorcycles was. And I started creating ads each week that were better than theirs and sending in the ads.
 
Ant Pruitt (14:16):
Nice.
 
Zach Settewongse (14:17):
And then I started getting hired by a whole bunch of dealers on the west coast, more than the people that more dealers hired me to create their ads than the people that were paying the outside company to make the ads that were bad. So I was, I was just doing it and I was getting paid by the motorcycle dealerships in individually mm-hmm <affirmative> cause they like liked them. And then eventually later on that lad led to a really good relationship with the people who are key in Honda motorcycles who are right. Unbelievably awesome. Um, then they sponsored like a video documentary that I did, um, called pursuit horizon, which is on my YouTube channel mm-hmm <affirmative>. And then later on, you know, I filmed, um, chasing 300, the world's fastest motorcycle, um, which is co-sponsored by Honda and a whole bunch of other brands like Dunlop, the
 
Ant Pruitt (15:04):
Chasing 301 is that's that's that was quite, quite fascinating, quite fascinating,
 
Zach Settewongse (15:09):
Over a million plus views and thousand something comments. And um, but that one paid well. Yeah. So, you know, but you gotta figure for what I got paid for that I probably put in, in the end, it probably probably made like $4 an hour <laugh>
 
Ant Pruitt (15:28):
But there's legacy there, this legacy there now. Right. You know, and it that you saying, you saying the, the, the stuff about the motorcycle dealership, it reminds me, this is literally just two days old for me. Mm-hmm <affirmative> I got a flyer in the mail and I'm just flashing it because I don't want to incriminate anybody, but I got a flyer in the mail and this is from a real estate company and a mortgage company. And the first thing I saw was, boy, these are some horrible headshots
 
Zach Settewongse (15:57):
<laugh> Y
 
Ant Pruitt (15:59):
These are some horrible head shots. So I kept this flyer and it has all of their content T information on them. And I've already pitched them, basically told em, look, I got this in the mail. Let me help you out out, let me help you out. And sometimes it takes that type of, of effort, uh, to be able to get your business going. It's just notice where a problem is and, and offer a solution to a problem, to, to the clients that are out there. The motorcycle shop, the motorcycle shop had a lot of great products, but they wasn't doing the products, any justice by presenting something in images that just looked really, really bad. And you stepped in to, to fix that form.
 
Zach Settewongse (16:41):
And I only did it because I felt embarrassed by the end. I mean, I ran motorcycle since I was four years old. Um,
 
Ant Pruitt (16:50):
Oh, that's awesome. I used to ride dirt bikes when I was a kid, we used to have, um, Kawasaki. We had the K 80. Yeah, KX 80. And then we had the, the CRS. Yes. The Honda on the CRS. Two fiftys used to love riding those through the woods. Loved it.
 
Zach Settewongse (17:10):
I had 34 motorcycles today.
 
Ant Pruitt (17:12):
Good grief, man. <laugh>
 
Zach Settewongse (17:15):
Started a month. I turned right that like a month before I turned four years old and I've never not had a motorcycle, man. I met, I met my wife filming a motorcycle documentary.
 
Ant Pruitt (17:25):
Oh dude,
 
Zach Settewongse (17:25):
She rides motorcycles.
 
Ant Pruitt (17:27):
One of these days. I'm be as cool as you, when I grow up one of these days. <laugh> so that's, that's that's you quick,
 
Zach Settewongse (17:35):
Quick tip about those, uh, head shots for other people. Mm-hmm <affirmative>, you know, no matter how great you take the photos, you had a guy on the other day who was in North Carolina. I can't remember his name.
 
Ant Pruitt (17:44):
Uh, Mike Wilson,
 
Zach Settewongse (17:45):
Man. Talk about that. Guy's humble when he was on your, your show mm-hmm <affirmative> his work is phenomenal. Sure
 
Ant Pruitt (17:52):
Is
 
Zach Settewongse (17:52):
Good. And he was so humble. Mm-hmm <affirmative> but I was like, Mike, come on, man. Have some call this
 
Ant Pruitt (17:57):
<laugh>.
 
Zach Settewongse (17:58):
But if you're just doing it, you know, for a few people or friends, if you put a full size mirror next to your camera, they'll like the photos. Yeah. No matter what the quality of the photos are. And the reason is, is because before they come to take the photo, they're gonna stand in the mirror and they're gonna make their like Zoolander face there. <laugh>
 
Ant Pruitt (18:15):
Yep.
 
Zach Settewongse (18:15):
And when they go to try to do it, they're gonna forget. So instead of the perfect, like blue steel, they'll be like, right. But if they look in the mirror right next to you, they'll get their perfect blue steel. Yeah. And then they'll love the photo because they'll love just the way
 
Ant Pruitt (18:30):
They were. Cause they, the way they posed and mm-hmm <affirmative>, you know, like they had some control over that. That's a good tip. Yep. Good tip. Good tip. Now, um, again, you, you, not only have you been doing some product photography, you've been doing lifestyle photography for these brands too, and that's something that's always fascinated me. Um, cuz when companies do their photography for their product, it's usually just, you know, a stand the product and a couple brick or back around it is accents to, you know, sort of fill up the frame of what have you. I've always thought the lifestyle, um, marketing shots are way more compelling, but I'm pretty sure there's so much more research that has to go into it. And you've done a lot of stuff for like low pro and a couple of the images that, that I looked at of yours were just unbelievable. And it just really helped tell the story of what they were trying to offer. Tell us a little bit about your experience with just shooting lifestyle, photography, lifestyle, product photography. I should
 
Zach Settewongse (19:34):
Say on a lot of the lifestyle photography mm-hmm <affirmative> especially with low pro. So with low pro, what I figured is, you know what, I'm gonna make my models, actual photographers. That's one thing I changed. Okay. I didn't. So there are a few times that we use models, but a lot of times whenever I could, I tried to actually find a photographer and use a photographer. Okay. Because a photographer will work for beans. If they think they're gonna be on the cover of like a LoPro thing or a featured in it <laugh> you can give them nothing. They will work. And a photographer knows how hard it is. Yeah. So they will start at six in the morning or you can wake up and go, whoa, it's 3:00 AM. But look at the fog outside, let's run out there and do the photos and they are so into the art aspect of it.
 
Zach Settewongse (20:17):
Mm-hmm <affirmative> that they will wanna do it. Right. They won't care a model, eh, models. Aren't gonna be like that. If you're paying 'em mm-hmm <affirmative>, there's, there's a little bit of a difference there. Um, so like, like this guy on the front there mm-hmm, <affirmative>, you know, she's a, um, he's a photographer. Um, so first thing I would always do when I go to do that, besides picking someone. Yeah. Um, and I, when it comes to models, look everywhere, look everywhere you possibly can. Um, I went one time for a, a video and I went to like three different scout places in San Francisco looked for. Couldn't find anything on the way back towards Reno. I stopped at Starbucks and the barista. I made him come out and do a, uh, audition in front of the store and ended up using him <laugh> and he was awesome.
 
Ant Pruitt (21:02):
You never know. Right.
 
Zach Settewongse (21:03):
Right. That's where I've got people from the gym there in Petaluma right next to where you are.
 
Ant Pruitt (21:07):
Yeah. Synergy. Um,
 
Zach Settewongse (21:09):
I just stop people. I will like run outta my car and grabs one <laugh> they used as a, uh, and then I think it's weird, but you know, um, there was a, a girl I saw at a BMX park, Nikita Durose and you know, she was posting stuff saying that she was like Ajovy advocate, uh, athlete. So I went and I saw her at this, uh, BMX place and she was like super timid and shy. And she was just perfect. She was like the perfect jobby person who would never come to us or be a model or anything like that. Mm-hmm <affirmative> well, she was just in the X games and she won, I think Johns or something like that. Um, you, you never know who you're gonna meet with this, so don't be limited. Usually pretty people sometimes don't make the best models, um, people with like harsh lines on their face or, um, that are more interesting. Mm-hmm <affirmative> sometimes work. You also need to pick persons, gonna match the brand. Yeah. Um, yeah, but that kind of stuff also with models, and this is a big thing with lifestyle photography. If you actually pay a model or you talk, you have a photographer and you have 'em there, you need to explain to them that once we start shooting, it's a hundred percent professional. Yeah. And they need to realize, and, and you gotta tell 'em look, I'm super nice guy, but when we start, you are an object, then I am using in my
 
Ant Pruitt (22:30):
Right photo.
 
Zach Settewongse (22:30):
Right. Your job. And I'm paying you and usually paid like 1500 or $2,000 a day. Yeah. Is you do exactly what I tell you. Yeah. Period. And, and I would see some other photographers sit there and they, the session would start going and they would get too friendly during, during the shoot. And they'd be like, it's okay. If you're hot, don't worry about it. Or no, if you don't wanna move that way, it's okay. And they'd beat you soft and start doing that. Yeah. And the photos would, would suck. Right. They would just not be great. So you gotta be harsh like that. You gotta be like right on. And then you always have to be super professional, especially if you're dealing with a model with the opposite sex. Mm-hmm <affirmative> I know there's a huge thing in what people think like, you know yep. Uh, professional photographers do. That's totally not real. If you are even thinking that or you like try to go that way. Well, then you can just put yourself back to like Craig's list or something, cuz you'll never be a professional photographer. Anyone that anyone takes serious
 
Ant Pruitt (23:28):
In my experience when dealing with the opposite sex on, on, on set or uh, in studio, what have you, if you're very, very open and direct about the direction, none of that alleged stuff is gonna happen, you know, know? Um, for example, even if you're doing video and, and you want to put a if and you wanna put a live layer mic on them. Hi, I, I, okay. I have a live layer mic and I need to put this on your shirt right here next to your breast or what have you, is it okay for me to put this right here? Okay. Now I'm getting ready to put this right here. I mean, you just, you have to be really, really deliberate in that way. There's nothing there to confuse, you know,
 
Zach Settewongse (24:10):
Once, you know, once it gets to like where you're working with a brand different levels like that, and if you're gonna have to do anything where if there's anything that you need to place on them that they don't need to place on themselves, you need to bring a female system with you. Yeah. So that's just the way that we, that I would do it. Um, um, and you know, I, I, there was never any issues, but I know that, you know, there's, there's a lot of like fantasy about what photography, you know, is, and I don't think that's really the reality of it, so. Right,
 
Ant Pruitt (24:36):
Right. Yeah. I
 
Zach Settewongse (24:38):
See. So then, you know, you pick your model, you go do your location scouting. Mm-hmm <affirmative>, that's the next thing mm-hmm <affirmative> and I was always looking for places and I would take a picture with my phone whenever I saw anything that looked interesting, an alley, uh, a wall, anything like that. And then I would put in a Google doc and I would write down where the location is. Cuz a lot of times I would just take a photo and forget where it was at the beginning. Mm.
 
Ant Pruitt (24:57):
I'm not gonna admit to doing that ever.
 
Zach Settewongse (25:03):
And there's lots of places like that, you know, where you'll go and do something now also remember if, if it's a business, you need to get permission. Yep. If there's a wall with a graffiti art on it. Yep. See a lot of people think, oh, it's cool. I'm gonna go take a picture in front of this. Uh, one of the photographers who used to work, um, for low pro did that. And then I think we paid $10,000 in the lawsuit.
 
Ant Pruitt (25:25):
Yeah,
 
Zach Settewongse (25:27):
Yeah. For the, having the image in the background. Yeah. Um, so, you know, there's things like that, that you, you can't do, you can't have other people's art or be in places that you're not supposed to be kind of, I mean, if you can't tell where it is, I don't know if it makes a difference, but if you can, then you're gonna get in trouble right
 
Ant Pruitt (25:45):
Now. I want to, I wanna take a few moments and, and look at some of your images. Uh, cuz I got a couple of 'em here and I'm just gonna scroll through 'em on the screen and have you walk through 'em uh, cause there's they're so daggum good. And they're so clever and I see not only the brand messaging in it, but I also see your personality and your, a bit of you in the images as well. But before that I wanna just pause for a second and just give a shout out to everybody out there that is supporting the show via Club TWiT. All right. So folks look, Club TWiT is our members only plan that allows you to get ad free versions of all the shows here on the TWiT network. Look here, we know that this is a bit of a pandemic time and some people are struggling financially.
 
Ant Pruitt (26:37):
And we know that this means, uh, even ads are going to sort of trickle in and not come in as much to help support TWiT TV. Well, with your support, you're gonna be able to help support us and, and supplement us, uh, to be able to continue to keep creating these shows such as my show, Hands-On Photographyfor just seven bucks a month. And again, you get the show ad free. You get access to the discord server, which has a ton of people on there talking all the time about a, a bunch of different, uh, ideas and topics and just random conversations. It's a lot of fun. Plus you get access to our TWiT plus feed that has, uh, things like the AMA that I recently hosted with Alex Lindsay from Mac brick weekly, or with Steve Gibson, just a fireside chat with him. There's a lot of stuff out there.
 
Ant Pruitt (27:25):
Um, we also have corporate group plans too. So check us out, go to TWiT.tv/ClubTWiT and sign up again. It's just seven bucks a month. That's pretty much a very fancy cup of coffee that you have to sacrifice once a month to help support me and help support all of us at TWiT TV. I appreciate your support. All right. So I'm sitting here with Mr. Zachs won and he has a ton <laugh> he has a ton of images that I really just want to take a look at. Um, based on just the lifestyle, uh, version of the product photography. This one got my attention because of the facial expressions and everything else that's going on in the background. We have two gamers here. We have a camera, uh, with on Ajovy gorilla pod there, and a couple arms coming off of it looks like those are, looks like that may be a key light system from them and a microphone attached to it. And it's just a beautiful, fun <laugh> gaming environment that totally says, you know what? Yeah, these are hardcore gamers having a lot of fun and just, just chips everywhere. There's caffeine everywhere. And walk me through this shot, cuz I know you also included a little bit of a behind the scenes with it as well.
 
Zach Settewongse (28:47):
So for this shot we needed, uh, one, it was gonna show like a remember you might think there's a ton of money that's being spent, but I would get a budget throughout the year and then I would have to allocate it. So sometimes I didn't have as much cuz I went and did like other shots that were, you know, took thousands mm-hmm <affirmative> so for this one I needed a cool gaming shot. I picked two people in our, um, office. Those are a LoPro designer on the left, Ian Hughes and Mario drew on the right, who was our social media person mm-hmm <affirmative> um, so I took our lobby. I decorated it to look like a gamers room. I then ran down the street to the store, bought a bunch of like products that we could all snack on later. And then we needed to create things like we needed to have the television look like it was shining out in front of them. Right. And regular soft boxes are not gonna do that. So you can see, I have the cardboard box there. Yep. Cardboard box gave me those sharp edges that I needed to look like a
 
Ant Pruitt (29:45):
Television. Was it you created a large Snoop essentially.
 
Zach Settewongse (29:49):
Right. So we moved everything around. Got it ready. And then we did a bunch of 'em where they were throwing the Ian was throwing up the chips, like he was mad and the shots, you know, it turned out great because they're on brand. They're on point. They cost us literally, you know, not much to do everyone in the office likes 'em cuz they're with people from the office. Um, and for me the creativity of placing all the different lights, I, I would say in that shot, I mean there's a light you can see in the lights, you can't mm-hmm <affirmative>, there's probably eight, 10 lights and then, you know, moving things around. So something like that would take me four hours to set up and then we'd have it shot in 30 minutes.
 
Ant Pruitt (30:32):
Wow. Wow. So when you come into a shot like this, um, is it like pre-production planning, you know, what's that like? Is this something that you literally just sketch down yourself or, or the team comes together?
 
Zach Settewongse (30:48):
Sometimes there's pre-production planning. Um, if you scroll down to the two images where the people look like they're in a war zone, kind of. Okay. So for some, you know, sometimes when you get out, you get a product brief and um, a creative director or the brand team at that time will sit down and figure out what they want to do. So in a large company, the way this usually works is all the way back when they're just designing the, the bag mm-hmm <affirmative> they're making the bag. The first prototype comes, there's probably like three different prototypes. It's like a year long process. Yep. And this point we're figuring out who the customer is, who gonna go after, um, all the different sales people are in the room. So if I just run off on my own and I decide, this is what I'm gonna shoot. Everybody has a different idea of what that bag, what they want it to do. Especially all the sales people. Yeah. So in a large company like that, you need to go in ahead of time, attend all those meetings, all the design meetings and everything and get everybody focused together. That's pretty much creative director job. You need to get, 'em all focused towards your vision if you can. But if not, a lot of times other people in the room will have better ideas in the moment. They do have a better idea. Drop your idea and go with their idea. Yeah. So for
 
Ant Pruitt (31:58):
This one, don't have an ego about it. Right?
 
Zach Settewongse (32:00):
Right. For this one, it was, we wanna have them look like they're a war, a photo, a war time photographer out there in some sort of rooms, but we still need to have the product like in focus. Yeah. So we picked this derelict building, uh, we made it look like there's a, uh, helicopter spotlighting the bag. So below, yeah. On the one below the guys like jumping over the, uh, the desk and we had somewhere where they were like up against a vault door. So all of those followed a brief and we got a, uh, a mood board sheet I got, that was for that. Now, if you go up a little bit, you'll see a motorcycle. So for that shot, this one doesn't have, have anything. This is where they just say, you know what, go out there and just get us something. We have no idea what we need.
 
Ant Pruitt (32:44):
<laugh>
 
Zach Settewongse (32:45):
So, and this is also a good, good shot to show people. This is when I'm first starting out. This is probably the first image I did for jobby working for them. Wow. So I don't have a bunch of professional, like, um, uh, strokes at the time. This is shot using the headlights off a car and little tiny Jovi flashlights behind the motorcycle. Oh. And I am on the motorcycle and I'm taking the photo. Oh, okay. So what we did is this is we set up the camera to where it's just literally going click, click, click the camera. Just taking photos.
 
Ant Pruitt (33:17):
Yeah.
 
Zach Settewongse (33:18):
Have everything staged. Have the lights take two photos. One I took before I started of the product. So it's in focus and then I do the other one behind. Yeah. Then start doing the burnout. And as the smoke goes, it changes the different level of a thing. Yeah. That is right. That is the parking garage. Downtown Petaluma, right above the fire station at 3:00 AM in the morning.
 
Ant Pruitt (33:38):
<laugh> this is so badass.
 
Zach Settewongse (33:41):
So I did that one and, and things like that, you know what happened a lot. I would say 50% of the time there was an apple package and they're like, Hey, we just heard there. We're gonna be, uh, in apple. And we have to come up with a new product. We have to have the artwork to them in two hours. Oh boy, we need a lifestyle image for the back. That's when I just grab somebody out of the office, run downtown Petaluma, take one, shot, run back. And then the team edits it and it off it goes,
 
Ant Pruitt (34:11):
Dude,
 
Zach Settewongse (34:12):
And you have two hours to do it. Um, this
 
Ant Pruitt (34:14):
Is ridiculous. I love this shot, man.
 
Zach Settewongse (34:17):
And then, so there was gonna be this backpack for these, um, quad guard, BA uh, um, drone backpacks. Mm-hmm <affirmative> now at the time there wasn't really any drone specific backpacks. Nope.
 
Zach Settewongse (34:28):
So they sent me out and there was a lot of research on this, go out and figure out who these drone enthusiast are. So I go out and it's a bunch of guys and lawn chairs and parking grudges. That's who they were. And they're like, this is what we wanna shoot. And I'm like, eh, shooting who they are. Isn't gonna sell the product. Yeah. Shooting who they have aspirations to be will. So what I did is I created a survey and I asked them at the time, what are you interested in? What do you do besides Ray Strongs? Remember one thing, play Xbox. And I play the division, which is the game at the top. You can see that image at the top there. Yeah. They played the division division was the number one selling game. At that time we went and grabbed the hero image off, off the division. And we then focused our entire campaign around that look,
 
Ant Pruitt (35:11):
That's just brilliant.
 
Zach Settewongse (35:13):
So we got the, yeah. And that's all real drone stuff on the back there. And we use massive smoke grenades. We got permission to shoot inside this, uh, parking garage, which is in, uh, Santa Rosa, right above. Um, and then the, those are the designers right there. Those are the designers of the bag. And they're there on every shoot. A lot of times to make sure that the product's being shown in the way they, they want it to be shown that things are accurate. Correct. Wow. Cause if you don't know how a strap is supposed to go or anything and you shoot a whole series and you come back. Right,
 
Ant Pruitt (35:47):
Right.
 
Zach Settewongse (35:47):
And they're like, why did you hang that on the bank? That's the wrong pocket. That's a water bottle. Not a trip pocket.
 
Ant Pruitt (35:52):
Right, right. Right. Then
 
Zach Settewongse (35:53):
You just wasted a whole bunch of money. So
 
Ant Pruitt (35:56):
Wow, dude, these are unbelievable. And this is you here.
 
Zach Settewongse (36:02):
That's me. That's a lot of times I like to use primes, but on that, you know, for something like that, you know, 7,200 is the way to go. Mm-hmm <affirmative>
 
Ant Pruitt (36:11):
Wow. Love this. Yeah. I love the concept of you. You said, you know, I need to, I need to do a survey <laugh> I need to do a survey that, that, that is, that saved you so much work in the end. Right. Just knowing exactly what these, what this particular group of people had had had in mind, far as their favorite interests and stuff. And then trying to figure out how to make it work with the brand that I'm sure that just doing the survey saved you several days of extra work.
 
Zach Settewongse (36:46):
Yeah. And you know, for something like that, I have to go back. Not only to the, um, the brand managers
 
Ant Pruitt (36:51):
Yeah.
 
Zach Settewongse (36:52):
Is gonna be the, uh, CEO. There's gonna be all the sales team. Right. And I'm gonna have to sit down in front of probably 15, 20 people. And they're looking at, okay, worldwide, this is gonna go in, you know, I don't know, 3000 stores, we're gonna buy out billboards and B and H besides we're gonna do all this stuff. All this money is gonna go towards marketing. And if we fail, it's gonna cost us a huge amount of money. So if I go in there and I show them photos of the actual guys, what they wanted, and then I show them an aspirational, maybe this is the way we could go. And then I say, I got 35 of them to go through and write down. I asked them a whole bunch of questions about the lifestyle and look, this is what they're all doing.
 
Zach Settewongse (37:33):
So I think it's better to sell the aspiration than what they actually are. Like all of 'em think when they're out there flying their drone, they're the dude with the backpack and the smoke going around. Yeah. That's what they wanna be. Right. Right. <laugh> that's the image. They're like, this is what I do, but they're not showing themselves, sitting there with a bag of Doritos flying the CFO drive right behind the Subaru. That's that's not how it's gonna work. So when you go back to these meetings, you have to be able to sell it. Yeah. Otherwise you are gonna be selling dudes and lawn chairs, things and the product won't sell.
 
Ant Pruitt (38:03):
Right. And it's gonna reflect on you as if it was your fault. Right.
 
Zach Settewongse (38:07):
If the products don't sell, you're not gonna be working there very long. Right. So that Banks's, pre-sold just from our marketing stuff. Oh, we sold a hundred percent of the inventory. Like I think three months before we even did it, when we went to the drone world championships in Hawaii, that year someone had bought like 50 of them because you couldn't get 'em anywhere and was selling 'em to everybody there. And every single person had one of the bats.
 
Ant Pruitt (38:33):
Wow. That's
 
Zach Settewongse (38:34):
So it was like a huge success for
 
Ant Pruitt (38:36):
Us. That is an awesome test of it. Now I wanna look at one more image. Um, actually this is
 
Zach Settewongse (38:42):
Like, give me 200,
 
Ant Pruitt (38:43):
This, this one is probably a bit more intimate. So let me see if I can switch my screen here. I can't help but laugh at it because I know the story. A little bit of it. So there this,
 
Zach Settewongse (38:56):
Wait, this is a good one. <laugh> okay. So this is a studio shot. Mm-hmm <affirmative> is made up of a bunch of different things. First thing I would tell anybody out there, if you were gonna really get serious into doing any sort of brand or studio photography, mm-hmm <affirmative>, you need to really, you light room is gonna work for head shots and you know, stuff like that. Uh, weddings, maybe, but it's not gonna work for hardcore studio photography. You need to really master Photoshop. Yeah. You need to get in there to where I, I was probably way more skilled at Photoshop before I ever picked up a camera. Right. Um, impressive. So I knew what I wanted to do and mute my wife's like let's create something awesome for our anniversary. So we're huge gamers and that's us in the division right there in that shot.
 
Zach Settewongse (39:42):
So what we did is we bought like, that's a airsoft. Those are airsoft guns or not real guns, by the way, they're just fake. Mm-hmm <affirmative> I bought the guns really cheap. And I, I went out and one to describe this one, I have to explain something. The most important tool for a studio photographer is a measuring tape. Yeah. So you need to measure where the camera is from the ground for every single shot, uh, where the camera is to the product. Mm-hmm <affirmative> you need to look at the product, figure out how you're gonna place, uh, place it. And I can go over that a little bit later. But so for that shot, we measured the camera to the ground. We measured the background. We figured out where it is gonna be in the final image in the studio, then went and shot the ho the room and the alley with the camera in those same locations as though it was in the middle of them.
 
Zach Settewongse (40:35):
Those are our two background, uh, plates for, uh, Photoshop. Yes. Then we go back to the studio in the studio, we put down a, I believe it was a white background. Then we took a door and there's a door in the middle. That's just hanging from the ceiling. So it's a regular wood door hanging from the ceiling. That is our wall. <laugh> at the end of the door. I extended it with, um, some, I think foam core and I punched a hole with a Sharpie. Then I took some sidewalk, chalk crunched it up and in one photo and remember the cameras locked down. Yeah. So my wife and I'm using a remote, so I don't move it at all. Yeah. So my wife stood up and she blew the sidewalk chalk through the hole. And that's where we get the bullet, um, wow. Into particles. And it looks like the door's exploding. Wow. That's literally just pieces that we shot through a straw on the other side. Okay. So then this
 
Ant Pruitt (41:33):
Is
 
Zach Settewongse (41:33):
Unbelievable. Oh, is a smoke machine. We added that smoke machine's in the room. Mm-hmm <affirmative>, she's there. We use a tiny puff of smoke behind her, but then we also like the, I think I enhanced the smoke on her is just a tiny bit mm-hmm <affirmative> but there was a tiny bit of real smoke there. The only, the, the thing that's only thing I really added was the bullet. The bullet's the only thing that is an asset I got from somewhere and I stuck on wow. Everything else. There is literally shot in a studio and just layered and thought out of how am I gonna layer these things one on top of each other and get the lighting. Correct. You have to match the lighting to the two images that you used from before. Right. And I would say this took us the entire day, probably maybe six to 10 hours. It took a whole day.
 
Ant Pruitt (42:23):
And you said this was for your anniversary.
 
Zach Settewongse (42:25):
<laugh> yeah. That's what we did for anniversary. That's my Xbox gamer tag on the left there. So
 
Ant Pruitt (42:33):
This is just, oh, that's a hell of a story, but man, this image is just, Hm, this is tough, man.
 
Zach Settewongse (42:39):
I got the best Xbox gamer tag there, uh, icon profile image, whatever that there is
 
Ant Pruitt (42:44):
<laugh> that is so dag. Um, awesome. So you said Photoshop was your thing, um, before even picking up a camera with, uh, with that said, um, have you ever thought about getting more into photo finishing in addition to, you know, in addition to shooting the content that you create, have you ever thought about getting into, to photo finishing? Because you clearly have the skills.
 
Zach Settewongse (43:10):
Yeah, but I clearly don't have the desire to do anybody else's phone <laugh>
 
Ant Pruitt (43:14):
Yeah. <laugh> so you that's fair enough.
 
Zach Settewongse (43:17):
Like, so working with the team and LoPro there, I would shoot in the studio mm-hmm <affirmative> we would have say Jovie would come out with, I don't know, between both brands, maybe 160 to 200 different skew numbers, products, every single year. Some of those would take 30 shots per image in the studio. So you can do the math for that. Yeah. So I would be in there shooting nonstop. I would then send those images out to a team that I had. Um, and there was two retouchers, two photo re touchers. They would then break them up. So whenever you shoot for brand two, they're gonna break it up to where it's just the image and then have a white background and a black background. It's a different layer. Yeah. So that, that can send out to be made a whole, make a whole bunch of different ads. Um, so I didn't really have that, you know, all the lifestyle images I did for them, I did my own editing. I didn't let anybody do that. Yeah. So all the lifestyle was me because there's no way to convey that type of what do I want, uh, going on here for those images. Right, right. Um, I did find that, you know, the, the longer I started doing it, the more I tried to get as much as I could in camera.
 
Ant Pruitt (44:22):
Right.
 
Zach Settewongse (44:23):
It, it just saves you time saves you headaches and it's cooler. And then you can say to other photographers, that's all in camera.
 
Ant Pruitt (44:29):
<laugh> right. Right. Which,
 
Zach Settewongse (44:32):
You know, it's pretty sweet,
 
Ant Pruitt (44:33):
Right? Humble brain.
 
Zach Settewongse (44:34):
Everybody can like just drop something in and Photoshop. If you look at the one where, um, there's the, the backpack and all the strings, and we made that huge cage mm-hmm <affirmative> okay. So for this shot, you know, I could have just, I guess, shot everything individually and tried to layer them up in Photoshop to get the, uh, image that we were going for. But by doing it, you know, actually doing it, physically having everything there. Yep. The shot was gonna be so much better because the physics would look perfect. The lighting will look perfect. The shadows would look perfect inside the bag. There's even a, a flash in the bag. <laugh> a stove in the bag. There are strobes everywhere around the room for this thing. It took me one entire day to hang everything. And then the next day, maybe I wanna say six hours to dial in the lights exactly how I wanted them. Yeah. And then press the button once. And most of the strings disappeared and there was just a few for them to take out. And I think the final image is at the top. Yeah.
 
Ant Pruitt (45:33):
And the thing is a lot of people, they have no idea that these shots are pretty common. It's pretty common practice to use fishing line. Uh, it, cuz it's, it it's it's light and it doesn't really get in the way in post-process. And you can, like you said, they pretty much disappear with the right lighting. Um, and don't you just wipe 'em away with like one stroke
 
Zach Settewongse (45:58):
<laugh> they disappear easily and um, you get a whole bunch of different like, uh, strengths. Cause you wanna go with the lightest one, you can mm-hmm <affirmative> but sometimes it's just too small. Um, but yeah, I mean, I don't know, like something like that, you know, I'm pretty proud of cuz the amount of work and everything that goes into it to shoot it. Um, but there were days where I would spend five hours setting up a shot. Yeah. And I would describe it to the CEO and he'd walk in and he's like, I thought you were, what happened to the shot you were setting up. And I was like, I pressed camera once. I didn't like it or starting with something new. And you have to realize that you have to be able to see when things are going wrong.
 
Ant Pruitt (46:35):
Yeah.
 
Zach Settewongse (46:36):
Because you can't waste time and, and there's no sense of like putting something out there that's junk just cuz you, you said it was gonna be awesome five hours ago, but if it's not yeah.
 
Ant Pruitt (46:44):
If it ain't there, it ain't there don't force it.
 
Zach Settewongse (46:46):
Yeah. I mean, if you make, make a mistake, admit that you made a mistake, you know, don't have any issues like that. Um, but yeah. I mean that's kind of how it is <laugh>
 
Ant Pruitt (46:56):
Yeah. Before we get outta here, I want you to tell us a little bit about your YouTube channel.
 
Zach Settewongse (47:01):
About my YouTube channel. Mm-hmm <affirmative> so on my YouTube channel, I take objects like say this fence post here mm-hmm <affirmative> so plain Lowe's fence post. Yep. And I turn them into actual <laugh> full on working rocket launcher, replicas. Um, this one's from the division. So you can watch that one.
 
Ant Pruitt (47:26):
Oh man.
 
Zach Settewongse (47:28):
I also did like the, I dunno if you can see it back there, but there's a jet pack.
 
Ant Pruitt (47:31):
There's a jet pack. Yeah.
 
Zach Settewongse (47:33):
Giant.
 
Ant Pruitt (47:38):
This is unbelievable. Unbelievable.
 
Zach Settewongse (47:42):
So
 
Speaker 4 (47:44):
That's
 
Zach Settewongse (47:46):
Jet pack is a rep uh, a replica of, from the film tomorrow land. So that's almost exact replica except for, I made it a little bit cooler at the end. Um, so you on my, uh, YouTube channel, it's a maker channel. I kind of found that I enjoyed making the props and doing other things. Yeah. Almost as much as I did the photography, maybe even more. Yeah. Um, and then when I started to know my channel, I haven't done anything in a while cause I've been working on my house, but I gotta pick it up again. I recorded it thinking it was gonna be more like Adam Savage where people like maybe follow my steps mm-hmm <affirmative> and then I realized God, there's a lot of dumb things that I do. And I don't even realize I'm doing 'em while I'm on camera. And those were more interesting. The outtakes were more interesting than the entire video. So I just made those the video. Right. So whenever you watch one of my maker videos, you're basically watching, when you see me talking from my hurry, like her, where you doing? That's something I didn't realize I was doing while I was doing it, but Hey, it's in there and that's the whole video. <laugh>
 
Ant Pruitt (48:50):
Unbelievable. Unbelievable. Well, I'm I'm hoping, can
 
Zach Settewongse (48:53):
I give a tip to people out there in the photography
 
Ant Pruitt (48:55):
Stuff? Yeah. Yeah. Go ahead.
 
Zach Settewongse (48:58):
Realize that. No matter what the photos you like are the best photos that right off the bat, I stopped like going to pet AEL or any of those. Yeah. Cause I realized, you know, and I don't think it's as bad now, but when I started the photography field was really harsh. Mm.
 
Ant Pruitt (49:17):
Bunch of jerks. Bunch of jerks.
 
Zach Settewongse (49:21):
Yep. And it was like nothing but critics and harsh. And then I would go and I'd shoot these stuff and I'm like, yeah, but I'm getting paid well and you're not, you know, and I didn't wanna argue with him. So I just like left the field cuz it's negative. Yep. And the reason why I never took a single class for my camera was if I think this can do anything, it can do anything. Yeah. You go and take me to a class, you have me do something. You're telling me what I can do. I've learned, I've learned about the parameters of it, the different, and then I'm gonna stay within that mentally cuz I'm locked into it. Yeah. But now I think this is a magic box that can do anything I can imagine. Yeah. And it can um, I
 
Ant Pruitt (50:01):
Freaking love that sentiment. Love that.
 
Zach Settewongse (50:04):
Yeah.
 
Ant Pruitt (50:05):
You pretty much. Um, you've unlocked it if you will, you know this <laugh> I love that.
 
Zach Settewongse (50:12):
And just remember the whole world is predetermined. So no matter what you're doing, ain't changing anyways.
 
Ant Pruitt (50:16):
<laugh> <laugh>
 
Zach Settewongse (50:18):
The simulation will just keep going
 
Ant Pruitt (50:21):
On. Okay. Elon, take it off the okay. Elon.
 
Zach Settewongse (50:26):
Next time on TWiT. We
 
Ant Pruitt (50:28):
Explores
 
Zach Settewongse (50:28):
Head.
 
Ant Pruitt (50:29):
Oh gosh. Oh gosh. This is not this weekend. Google last. Oh geez.
 
Zach Settewongse (50:34):
Oh yeah. I could do that.
 
Ant Pruitt (50:35):
Oh boy. Sorry Zach dude, this, this is, this is a lot of fun and a shout out to one of our TWiT studio engineers. Mr. Burke. I man, I'm hoping you're watching this episode. I know you usually watch 'em all, but this one is definitely for you, especially his YouTube channel cuz the stuff that I've seen on there was just ridiculous man. And I, I, I don't know how you do it, but I salute you cuz I couldn't do any of that stuff. So thanks is there anything else you'd like to plug before we get outta here or something that you got coming up? Are you working on?
 
Zach Settewongse (51:09):
Um, you know, the only thing I have is my YouTube channel, which is, um, youtube.com/my last name, Seong S CTT, w N GSE. Um, and you know what, I'm gonna plug a fellow photographer, mine, Peter, John Jarka. All right. You can find him on Instagram. And if you wanna follow a photographer who is probably the best photographer in the world right now, I think that's who I would follow.
 
Ant Pruitt (51:32):
There you go. See, that's the difference now in the photography community versus, you know, decade ago or so, uh, you just came on here to plug somebody else's work. You know, it wasn't like that before it was all secretive and this is my stuff, and I'm not gonna tell you how I shot it and it, and, and your shot is crap. And you just took the minute to say, you know what, there's another photographer out there. That's doing some great stuff, go check them out. And, and that was just straight from the heart. That's the difference in the community now. And I'm so glad that people like you are a part of this community. Zach real talk. I appreciate that.
 
Zach Settewongse (52:12):
Could also be that I'm a house husband now, so I don't need to worry about income <laugh>
 
Ant Pruitt (52:17):
Then there's that then there's that man. Zach, thanks so much for joining me, my man. Oh yeah. This, this has been a lot of fun. And I hope to have you back on in the future to talk about some more of your projects that you finally tackled and, uh, share some other ideas and tips and tricks with the Hands-On Photographycommunity. Is that cool?
 
Zach Settewongse (52:37):
Sounds good. I come on anytime you want, and we could go more into detail into the specific things. If you want to sweet why the measuring tape is the most important tool you ever have in the studio. I could go on for 20 minutes.
 
Ant Pruitt (52:49):
See, and, and I would've argued gaffer's tape, but I
 
Zach Settewongse (52:52):
No. Why you shouldn't do a Hands-On Photographything without having a rubber glove on when you hold the product.
 
Ant Pruitt (52:58):
Well, got that too.
 
Zach Settewongse (53:00):
<laugh>
 
Ant Pruitt (53:01):
Yep. Got that
 
Zach Settewongse (53:02):
Too. Okay. Ill stop.
 
Ant Pruitt (53:03):
Sweet. Thanks my bad. All right, everybody that was Zach said wrong, the amazing photographer and, and creative director and just all around great content creator. And I love his energy and I'm so glad that that I was able to get him on the show. And, uh, he reached out, shared some information with me some time back, and I'm glad I was finally able to get him in here and be able to share his knowledge and wisdom and tips and tricks with all of you, the Hands-On Photographycommunity. If you have any questions, comments, feedback, please feel free to shoot a message to me@hopTWiT.tv. Yes, that is an old school email address folks. That's the best way to get in contact hop TWiT TV. Uh, and if you have some image critique request, or just any other general questions or images that you wanna share with me, you can send them there.
 
Ant Pruitt (53:55):
I totally don't mind. And also don't forget. We have our oops moment, uh, episode that we talked about a couple weeks ago. I've only seen, uh, a handful of messages, but they didn't have any video. Hey, I want video of you so we can share about the show. I know y'all are fine with doing that, right. So if you got an oops moment, take a video of yourself. Tell us about the oops moment. Let's have some fun let's share with the rest of the Hands-On Photographycommunity. All right, next, give me a follow over on the social media platforms, even though I don't know if it matters anymore on Instagram, I am ant underscore Pruit over on Instagram. You can also follow me on Twitter. I am ant underscore Pruit there. Thank you so much for all of the continued support. Thank you to Mr. Victor for all, always making me look and sound good in his editing magic of Hands-On Photographyand folks safely create and dominate, and we shall catch you next time.
 
Speaker 5 (54:55):
Hey, we should talk Lenox, the operating system that runs the internet, but your game console, cell phones, and maybe even the machine on your desk, but you already knew all that. What you may not know is that TWiT now is a show dedicated to it. The untitled Linux show, whether you're a Linux pro a burgeon CSED man, or just curious what the big deal is, you should join us on the Club TWiT discord every Saturday afternoon for news analysis and tips to sharpen your Linux skills, and then make sure you subscribe to the Club TWiT exclusive untitled show. Wait, you're not a Club TWiT member yet. We'll go to twit.tv/club and sign up. Hope to see you there.
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