Sponsor Spotlight: Thinkst Canary
Sponsor Spotlight: Thinkst Canary, The Digital Tripwire With No False Alerts.
We're honored to spotlight Thinkst Canary, our valued sponsor for nearly a decade. The partnership between TWiT and Thinkst Canary represents something increasingly rare in the tech world: sustainable, authentic growth built on genuine value delivery. Since 2016, Thinkst Canary has achieved remarkable growth through TWiT, driving substantial enterprise sign-ups and landing page traffic through the power of authentic host-read advertisements and a deeply engaged audience.
The partnership between TWiT and Thinkst Canary demonstrates how authentic advertising, quality products, and engaged audiences can create lasting business relationships that benefit everyone involved. While many cybersecurity companies chase venture funding and aggressive Sales with products that barely work, Thinkst Canary has proven that focusing on customer needs and product quality, combined with TWiT's trusted platform, can build a thriving, sustainable business.
"We expected TWiT to work well for us because we were long-time listeners who, over the years, bought many of the products and services we learned about on various shows," explains Haroon Meer, founder and CEO of Thinkst Canary. "We were not disappointed. The combination of the very personal ad-reads and the careful selection of products that TWiT largely believes in gives the ads an authentic, trusted voice that works really well for products like ours. 10/10 - Will use again."
Thinkst Canary's success through TWiT advertising mirrors its organic growth philosophy: building trust through quality products, authentic relationships, and word-of-mouth recommendations. Over a decade ago, Haroon Meer founded Thinkst Canary, a South African cybersecurity company based in Cape Town, focusing on solving a critical problem that traditional security tools often miss. Meer created the company's flagship product, Thinkst Canary, in 2015 as a digital honeypot-tripwire system designed to detect hackers on corporate networks (without annoying false-positives).
Thinkst Canary has grown organically without taking outside investment by focusing squarely on product innovation and customer love. The company now generates around $19 million in annual recurring revenue and is deployed on all 7 continents, with Meer emphasizing a business philosophy centered on building products that work and keeping customer promises.
The problem Thinkst Canary addresses is stark: most companies discover they've been breached way too late. Attackers often roam compromised networks for hundreds of days before they are discovered. Thinkst Canary changes this. With just a few minutes of setup, nearly zero false positives, and no ongoing overhead, companies can detect attackers long before they dig in.
The solution is elegantly simple: deploy Thinkst Canaries (hardware, virtual, or cloud-based) throughout your network, configure them to look like tempting targets (like a Windows file server, a router, or Linux web servers), and then wait. When attackers prowl a network looking for juicy content, browse Active Directory for file servers, try default passwords, or scan for open services, they inevitably encounter a Thinkst Canary and reveal their presence.
Thinkst Canary offers a solution for detecting attackers while avoiding irritating false alarms.
Visit Canary.tools/twit and enter "TWIT" in the "how did you hear about us" box to get 10% off and a 60-day money-back guarantee.