Host-Read Ads 32

The entire job of a salesperson, or here at TWiT, we refer to our clients as partners, so the entire job of a partnership person is to be the guide and help partners achieve their growth goals. Therefore understanding your partners needs is critical before you start working with them.

Here is the list of 10 questions you need to ask before signing a new partner to a campaign:

1. Understand what the partner wants to promote.
2. Who do they want to reach - job title?
3. Company size and industry?
4. What advertising has worked before, what hasn't? And what are they doing now?
5. Timing for campaign? When is your busiest sales quarter of the year?
6. Is this branding or DR campaign?
7. What sets them apart from their competitors?
8. What are their growth goals for this year?
9. Are there any upcoming products/services being released this year?
10. What problems/challenges are they facing?

These are only the initial questions. You may discover more issues and questions while talking with your potential partner, and being flexible is also crucial.

If you are interested in advertising with TWiT and want the gold standard in podcast advertising, please email advertise@twit.tv, and we will get back to you ASAP.

Download or subscribe to this show at https://twit.tv/shows/host-read-ads